CRM Manager

1 month ago


Bristol, Bristol, United Kingdom Dyson Full time
About us

Dyson is a leading technology company that is growing rapidly, with a strong focus on innovation and customer satisfaction. Our team is passionate about creating inspirational communications that showcase our technology and provide a unique owner experience.

Key Responsibilities:Campaign Management:

We are seeking a highly skilled CRM Manager to oversee the development and execution of all CRM and email campaigns. The ideal candidate will have a proven track record of implementing data-driven campaign strategies and will be responsible for defining, supporting, and implementing all CRM and email campaigns to enhance the owner experience.

Stakeholder Coordination:

The successful candidate will work closely with internal and external stakeholders to develop and activate campaigns that effectively connect with owners. They will ensure that all campaigns are aligned with brand guidelines and messaging, and will facilitate regular meetings and communication with stakeholders to keep them informed and engaged.

Retention Strategies:

The CRM Manager will drive retention strategies in coordination with marketing and ecommerce teams, developing programs to increase customer loyalty and reduce churn. They will monitor retention metrics and implement improvements based on data insights.

CRM Advocacy:

The ideal candidate will advocate for registration initiatives, encouraging new and existing customers to register their products. They will serve as the internal expert on CRM, providing guidance and best practices for effective communication with owners.

Channel Ownership:

The CRM Manager will own and coordinate CRM and email marketing channels for designated markets, ensuring consistency and effectiveness across all CRM touchpoints. They will manage the CRM calendar, scheduling campaigns and activities to maximise impact.Automated Campaigns:

The successful candidate will develop and execute automated lifecycle and cross-channel marketing campaigns, implementing workflows that trigger personalised communications based on customer behavior and preferences.Audience Segmentation:

The CRM Manager will identify target audiences along the customer journey through regular A/B testing and segmentation analysis, utilising CRM data to create detailed customer segments for personalised marketing.Performance Analysis:

The ideal candidate will continuously analyse and optimise campaign performance to meet KPIs and improve owner engagement, using analytics tools to track and report on key metrics such as open rates, click-through rates, and conversion rates.Review Generation:

The CRM Manager will generate owner reviews and optimise templates for our website, encouraging satisfied customers to share their experiences and feedback, and monitoring and responding to reviews to maintain a positive brand reputation.Stakeholder Education:

The successful candidate will foster synergy among key stakeholders by educating them about CRM, retention, and care communications, developing training materials and conducting workshops to increase understanding and usage of CRM tools and strategies.


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