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Senior Public Relations Manager
2 months ago
Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella, Tic Tac, Ferrero Rocher, Raffaello, Kinder Bueno and Kinder Surprise. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 38,767 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of.
Diversity and InclusionFerrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.
About the RoleWe are seeking a dynamic professional to lead and execute Public Relations programs for Ferrero UK&I as Senior Public Relations Manager - Media & Digital, with a strong focus on media, digital, brand, and sustainability. The role involves planning and implementing initiatives to enhance Ferrero's reputation and public awareness, particularly highlighting our sustainability and responsibility credentials.
Main ResponsibilitiesYou will lead the development and execution of communication campaigns aimed at enhancing Ferrero's brand reputation, particularly focusing on sustainability and responsibility. This includes formulating compelling narratives around key topics like packaging, climate, and ingredient sourcing, ensuring that our brands' commitments are clearly communicated to external audiences. Your role also involves selecting appropriate channels and mechanisms, including PESO models and key opinion leaders, to effectively tell our story and drive growth.
Key Accountabilities- Develop and execute PR campaigns to enhance Ferrero's brand reputation and public awareness.
- Formulate compelling narratives around key topics like packaging, climate, and ingredient sourcing.
- Select appropriate channels and mechanisms to effectively tell our story and drive growth.
- Engage with the media to meet the communication objectives of the UK & Irish markets.
- Manage the consumer press office, handle media relations, and support the Director of Communications and leadership with media training and briefings.
- Oversee social media accounts, manage corporate website content, and ensure that brand trust projects are ready to be managed by external agencies.
- Work closely with internal stakeholders to integrate external communications into key initiatives.
- Provide expert advice on reputation management and media strategies.
- Assist the Head of Public Relations in crisis situations, providing support and advice to protect the company's image and respond to potential critics.
- Monitor sustainability developments, update Q&As, and leverage insights to enhance campaign performance.
The ideal candidate must possess strong communication and relationship-building skills, demonstrating the ability to engage with stakeholders effectively. You should be highly organised, capable of managing multiple information sources, and able to communicate clearly and concisely.
The role demands a self-starter who is proactive, solution-driven, and able to work under pressure, prioritising tasks to meet tight deadlines. Excellent written and verbal communication, digital savvy, media handling skills, and experience in budget management are essential. An active interest in sustainability is also required.
Experience in a fast-moving consumer goods (FMCG) environment is advantageous, as is a background in sustainability. These additional skills will help you excel in the role, contributing to Ferrero's communication and sustainability objectives.
