Head of Marketing and Brand Development

1 month ago

Oxford, Oxfordshire, United Kingdom HollandGreen Architecture, Interiors & Landscapes Full time
Job Title: Head of Marketing

HollandGreen Architecture, Interiors & Landscapes is seeking a highly skilled and experienced Head of Marketing to join our dynamic team. As a key member of our senior leadership team, you will be responsible for developing and implementing comprehensive marketing strategies that drive brand awareness and client leads.

Key Responsibilities:
  • Develop and execute marketing strategies that align with the company's business goals and positioning within the architecture, interior design, and landscape design sectors.
  • Ensure consistent messaging and visual identity across all channels (print, digital, social media) to elevate the company's brand profile.
  • Oversee the development of compelling content such as project portfolios, industry insights, brochures, and videos that showcase HollandGreen's design expertise, values, and projects.
  • Develop and execute digital marketing strategies, including SEO, SEM, email marketing, and social media, to increase our online visibility, build HollandGreen's brand, and attract new clients and partners.
  • Manage media relationships, coordinate press releases, and ensure the firm is represented in target publications, both digital and print. Build and deliver the plan to secure awards, partnerships, and speaking opportunities at relevant events.
  • Devise client engagement strategies, utilizing CRM tools to track leads, and work with the Partners and Practice Manager to nurture relationships, build HollandGreen's profile, and enhance client satisfaction.
  • Establish partnerships with industry influencers, like-minded brands, and complementary design businesses to create mutually beneficial opportunities.
  • Stay informed and abreast of the property and design industries and client trends to understand the competitive landscape, client needs, and emerging trends. Provide actionable insights for refining the Practice's propositions.
  • Plan and manage HollandGreen's external-facing events that align with the company's brand values.
  • Lead and mentor the marketing team, our freelancers, and agencies. Collaborate and engage with HollandGreen's Design Teams to ensure the successful delivery of marketing initiatives and to share marketing insights across the Practice.
Requirements:
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • 7+ years of experience in marketing, with at least 3 years in a leadership role. Experience within architecture, interior design, or landscape design industries would be beneficial.
  • Proven success in developing and executing marketing strategies that drive business growth.
  • Strong understanding of branding, content marketing, and digital marketing strategies.
  • Exceptional written and verbal communication skills with a keen eye for design aesthetics.
  • Ability to manage budgets, timelines, and multiple projects simultaneously.
  • Experience with marketing software (CRM, SEO tools, social media platforms).
  • Strong leadership skills with a track record of building and managing high-performing teams.
Personal Attributes:
  • Creative and strategic thinker.
  • Collaborative team player with strong interpersonal skills.
  • Results-driven with a passion for design and innovation.
  • Highly organized with attention to detail.
What We Offer:
  • A friendly and supportive working environment between our Thame Studio and home working.
  • Competitive salary.
  • Company Bonus Scheme.
  • Private Health Cover.
  • CPDs, in-house training, and contribution to personal training and development.
  • Opportunity for role development.
  • Company pension.
  • Employee assistance program and other well-being benefits.

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