EU Media Planning Lead, Games

2 months ago

Guildford, Surrey, United Kingdom Electronic Arts Full time
Job Title: EU Media Planning Lead, Games

About the Role:

We are seeking a highly skilled EU Media Planning Lead to join our team at Electronic Arts. As a key member of our media planning team, you will be responsible for developing and executing media strategies that drive business growth and engagement across Europe.

Key Responsibilities:

  • Translate global media strategies into locally nuanced briefs to guide media agencies through the planning and activation process across Europe.
  • Partner with relevant teams to deliver broad, cross-regional plans that bring data, creativity, and insight into detailed local recommendations aligned with global strategies.
  • Oversight of country media plans, ensuring purchase orders are opened, monthly budget estimates are provided to Finance, line-by-line plan details are created, and final campaign reports are created and shared.
  • Collaborate with Production and Localisation teams on the development of media assets for the region, advising on needs, prioritisation, and best-practice creative examples by channel and country.
  • Serve and maintain partnerships with regional media platforms, testing new capabilities and opportunities, staying up-to-date on evolving media landscapes and best practices.
  • Regional Media Expert: Provide regional media expertise and franchise expertise, including in-depth knowledge of our priorities at a regional level relevant to media and share up/down and across the organisation and regional agency.

Qualifications:

  • Experience with paid media in the region, with an understanding of the planning process, the role of digital and traditional channels, and full-funnel KPIs.
  • Experience building relationships with senior partners in Marketing, Creative, and Analytics roles.
  • Interest in the evolving world of data, attribution, and media testing.
  • Knowledge of global regulation, with experience operating across multiple markets.
  • Experience presenting with confidence; experience advocating for the role of media across the marketing organisation.
  • Experience across short- and long-term measurement approaches, the strategic use of first-party data, and the next generation of attribution.

About Electronic Arts:

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We're looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

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