Content Writer

1 month ago

London, Greater London, United Kingdom Frasers Group Full time
About the Role

We are seeking a talented Sports Content Writer to join our team at Frasers Group. As a key member of our Creative Team, you will be responsible for developing and delivering high-quality content across our Sports Direct ecosystem.

Key Responsibilities
  • Develop and execute content strategies that align with our brand's tone of voice and messaging.
  • Create engaging social media content that resonates with our target audience.
  • Collaborate with the Creative and Marketing Teams to ideate and develop campaign concepts.
  • Write and edit scripts for video content, ensuring they meet our brand's standards.
  • Conduct interviews with athletes, influencers, and campaign subjects to gather insights and content.
  • Curate and publish content on our Sports Direct editorial platform, ensuring it meets our SEO and commercial priorities.
  • Review and edit campaign proposal decks to ensure they meet our brand's standards.
  • Develop punchy and disruptive OOH copy concepts for various formats.
  • Update and rewrite content for our websites and company materials.
  • Write original copy and edit content for internal marketing and communications materials.
What We Offer

As a member of our team, you will enjoy a range of benefits, including:

  • A competitive salary and benefits package.
  • The opportunity to work with a dynamic and creative team.
  • Professional development and growth opportunities.
  • A fun and supportive work environment.
  • Access to our Everlast Gyms and discounted memberships.
  • Free access to the Retail Trust charity's wellbeing services.
Requirements
  • Excellent writing and editing skills, with the ability to write in different styles.
  • Strong listening skills and ability to understand business needs.
  • Ability to understand target audience and create content that resonates with them.
  • Good research and analytical skills to gather insights and develop content.
  • Excellent organizational skills and ability to manage multiple projects simultaneously.
  • A creative approach to content development and a passion for sports.
  • Excellent attention to detail and ability to proofread content.
  • Understanding of SEO and its impact on content.
What's Next?

If you are a talented Sports Content Writer looking for a new challenge, please submit your application. We look forward to reviewing your portfolio and discussing this opportunity further.

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