Content Writer

4 weeks ago

London, Greater London, United Kingdom Green Park Content Full time

**About the Role**

We are seeking a skilled Content Writer to join our team at Green Park Content. As a Content Writer, you will be responsible for creating high-quality, engaging content for our clients in the finance industry.

**Key Responsibilities**

  • Write and edit 2-4 articles daily, based on performance reporting and market needs.
  • Maintain assigned websites, ensuring they are up to date editorially and with the latest products.
  • Communicate with clients and brands.
  • Monitor search trends for new opportunities to grow traffic.
  • Develop creative content ideas to build the brand and support GPC clients' goals.
  • Liaise with the SEO team to identify key areas of optimization and content creation.
  • Work with the APAC Editorial team to align the monthly publishing plan.
  • Attend immersion/briefing meetings with clients and internally.
  • Help define the content calendar for upcoming assigned projects.
  • Help maintain a CMS platform operating as an asset bank and newsroom model.
  • Review recently published content to ensure editorial and SEO standards are met.
  • Update the homepage weekly and all site areas monthly for seasonal freshness.
  • Help plan and maintain article production and coordinate with the studio for high-quality outputs.
  • Assist with transcreation of content as needed.
  • Write SEO-optimized articles and engaging videos based on the content plan.
  • Optimize and create articles using SEO best practices.
  • Develop newsletters aligning with key editorial narrative and audience needs.
  • Help organize and manage internal processes between teams and freelancers.
  • Collaborate with the GPC team on project design, calendar planning, SEO, and technical guidelines.
  • Act as a brand guardian, ensuring high-quality content at all times.

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