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Marketing Communications Specialist

2 months ago


Teddington, Greater London, United Kingdom The Lensbury Full time

About Us

The Lensbury is a leading hospitality and leisure company, part of London + Regional Hotels. Our resort is situated on the banks of the River Thames at Teddington, offering an exclusive leisure club, a 155-bedroom hotel, meeting and events space, restaurant and bar, spa, and 25 acres of gardens and grounds.

The Role

We are seeking a highly motivated Marketing Communications Specialist to join our Marketing team. As a key member of the team, you will be responsible for driving new customer acquisition and engagement across all key market segments (leisure, hotel, and events). This will involve a range of online and offline channels in line with longer-term plans and short-term needs.

Key Responsibilities

  • Update, optimize, and manage content on The Lensbury website via WordPress CMS.
  • Create engaging weekly member communications and monthly accommodation promotions.
  • Develop original and engaging content for all channels, including copywriting, photography, and videography.
  • Collaborate with our PR agency to support PR plans, activations, and press visits.
  • Work with creative agencies on marketing campaigns for all business segments, creating clear briefs and supporting projects to successful completion.
  • Collaborate with our eCommerce Manager to support the delivery of the digital marketing strategy, including PPC campaigns, paid social media, META search, and SEO.
  • Work with internal departments to create a wide variety of attractive, brand-consistent printed materials and collateral.
  • Ensure brand guidelines are applied consistently on all marketing collateral.
  • Update and manage content across The Lensbury Club App.
  • Identify and drive opportunities to maximize membership engagement and average spend.
  • Ensure club noticeboards, digital screens, and promotional displays are kept up to date across the site.
  • Collaborate with the rest of the Marketing team to implement The Lensbury social media strategy.
  • Ensure all third-party advertising sites are fully up to date with relevant content that presents The Lensbury positively for each audience.
  • Actively seek, identify, and suggest new marketing opportunities.

What's in it for you?

  • Access to some of our leisure facilities (swimming, gym, tennis, watersports).
  • Discounts on spa treatments, watersports hire, rooms, and friends and family rate rooms at The Lensbury and across L+R portfolio.
  • Employee Assistance Programme (access for your family also).
  • Online Benefits Portal.
  • Fully-funded Apprenticeships.
  • Free lunch and free parking.
  • Staff social events/parties/awards.
  • Cycle to Work Scheme.

What we're looking for:

To be successful in this role, you must possess the following qualifications, attitude, behaviors, skills, and values:

  • Experience of working in a similar fast-paced, challenging environment.
  • Clear understanding of digital marketing channels and platforms, including CMS, social media, and digital tools.
  • Excellent attention to detail, including a high standard of written English and understanding of design language.
  • Creative flair with a passion for content creation.
  • WordPress CMS experience is desirable.
  • Strong time management and ability to prioritize your workload.
  • Design, copywriting skills, and proofing. Knowledge of Photoshop/InDesign/Canva is desirable.
  • Able to effectively and positively communicate with people across the business and externally, ensuring Marketing is always represented positively and professionally.
  • Photography and/or videography skills are preferred.
  • Experience in managing online communities on social media and other digital platforms.
  • Knowledge/experience of the hospitality and leisure industry is desirable.