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Marketing Communications Specialist
2 months ago
About Us
The Lensbury is a leading hospitality and leisure company, part of London + Regional Hotels. Our resort is situated on the banks of the River Thames at Teddington, offering an exclusive leisure club, a 155-bedroom hotel, meeting and events space, restaurant and bar, spa, and 25 acres of gardens and grounds.
The Role
We are seeking a highly motivated Marketing Communications Specialist to join our Marketing team. As a key member of the team, you will be responsible for driving new customer acquisition and engagement across all key market segments (leisure, hotel, and events). This will involve a range of online and offline channels in line with longer-term plans and short-term needs.
Key Responsibilities
- Update, optimize, and manage content on The Lensbury website via WordPress CMS.
- Create engaging weekly member communications and monthly accommodation promotions.
- Develop original and engaging content for all channels, including copywriting, photography, and videography.
- Collaborate with our PR agency to support PR plans, activations, and press visits.
- Work with creative agencies on marketing campaigns for all business segments, creating clear briefs and supporting projects to successful completion.
- Collaborate with our eCommerce Manager to support the delivery of the digital marketing strategy, including PPC campaigns, paid social media, META search, and SEO.
- Work with internal departments to create a wide variety of attractive, brand-consistent printed materials and collateral.
- Ensure brand guidelines are applied consistently on all marketing collateral.
- Update and manage content across The Lensbury Club App.
- Identify and drive opportunities to maximize membership engagement and average spend.
- Ensure club noticeboards, digital screens, and promotional displays are kept up to date across the site.
- Collaborate with the rest of the Marketing team to implement The Lensbury social media strategy.
- Ensure all third-party advertising sites are fully up to date with relevant content that presents The Lensbury positively for each audience.
- Actively seek, identify, and suggest new marketing opportunities.
What's in it for you?
- Access to some of our leisure facilities (swimming, gym, tennis, watersports).
- Discounts on spa treatments, watersports hire, rooms, and friends and family rate rooms at The Lensbury and across L+R portfolio.
- Employee Assistance Programme (access for your family also).
- Online Benefits Portal.
- Fully-funded Apprenticeships.
- Free lunch and free parking.
- Staff social events/parties/awards.
- Cycle to Work Scheme.
What we're looking for:
To be successful in this role, you must possess the following qualifications, attitude, behaviors, skills, and values:
- Experience of working in a similar fast-paced, challenging environment.
- Clear understanding of digital marketing channels and platforms, including CMS, social media, and digital tools.
- Excellent attention to detail, including a high standard of written English and understanding of design language.
- Creative flair with a passion for content creation.
- WordPress CMS experience is desirable.
- Strong time management and ability to prioritize your workload.
- Design, copywriting skills, and proofing. Knowledge of Photoshop/InDesign/Canva is desirable.
- Able to effectively and positively communicate with people across the business and externally, ensuring Marketing is always represented positively and professionally.
- Photography and/or videography skills are preferred.
- Experience in managing online communities on social media and other digital platforms.
- Knowledge/experience of the hospitality and leisure industry is desirable.