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Creative Copywriter
2 months ago
About the Role
We are seeking a talented Creative Copywriter to join our in-house creative agency, Beehive. As a key member of our team, you will be responsible for producing high-quality, audience-targeted copy for a range of channels, including email, internet banking, direct mail, social, and digital display.
Key Responsibilities
- Develop and implement effective copywriting strategies to engage our target audience and drive business results.
- Collaborate with designers and artworkers to bring creative ideas to life and ensure consistency across all marketing channels.
- Apply the relevant tone of voice to branded communications and maintain creative excellence in everything we produce.
- Take ownership of the copy aspect of creative projects from start to finish, ensuring timely delivery and high-quality output.
- Work across multiple product areas and campaigns, delivering high-quality copy that embodies the principles of Consumer Duty.
- Present creative work to our communications teams and stakeholders, effectively communicating the value and impact of our copywriting efforts.
Requirements
- At least 2 years' experience in a copywriting role, with a proven track record of delivering high-quality copy.
- A genuine passion for the written word and a desire to learn and hone your craft.
- Foundational understanding of financial services copy and the ability to write copy in a highly regulated environment.
- Excellent communication and collaboration skills, with the ability to work effectively with designers, artworkers, and other stakeholders.
- Attention to detail and ability to work to tight deadlines, accurately estimating time and able to work to those timescales.
About Us
Lloyds Banking Group is a leading financial services provider, committed to helping Britain prosper. We are a values-led organization, dedicated to building a workforce that reflects the diversity of our customers and communities. We are proud to be a Disability Confident Leader and offer a range of initiatives to support colleagues with disabilities.
What We Offer
- A dynamic and supportive team environment, with opportunities to learn and grow.
- A competitive salary and benefits package, including a range of flexible working options.
- The chance to work on exciting and challenging projects, making a real difference to our customers and communities.