Digital Marketing Director

1 month ago

London, Greater London, United Kingdom Stand Full time
Job Title: Account Director

We are seeking a highly skilled and experienced Account Director to lead our integrated digital, content, and social media strategies and activity across a diverse portfolio of clients.

About the Role

The successful candidate will have a strong background in organic and paid social media, a working knowledge of digital marketing tactics, and an ability to craft and deliver integrated content campaigns that complement wider comms activity.

Key Responsibilities
  • Client Strategy & Counsel: Provide strategic counsel to clients on digital marketing and building a deep knowledge of their business objectives, sector challenges, and competitor landscapes.
  • Content & Campaign Planning: Lead the planning and oversee the delivery of owned and paid content and integrated creative campaigns across various channels, ensuring alignment with client goals and wider comms work.
  • Digital & Social Media Management: Oversee digital and social media content creation and deployment, working with client teams and designers to ensure the content's highest standards.
  • Paid Social Campaigns: Plan, oversee, and optimise paid social media campaigns across different platforms such as LinkedIn, Meta, and X, utilising analytics tools to track and report on performance.
  • Digital Analysis: Conduct and oversee website and social media audits and analyse performance using tools like Google Analytics or LinkedIn Analytics.
  • Marketing: Actively contributing to Stand's marketing efforts through leading on our digital strategy, networking, and developing compelling content to take to prospects.
  • Team Leadership & Development: Manage and mentor a team of Account Executives and Account Managers, fostering their professional growth and enhancing their creative, digital, and social media skills.
  • Performance Reporting: Review periodic and end-of-campaign performance reports for clients and for Stand, providing strategic insights and learnings to clients.
  • Trend Monitoring & Response: Stay on top of current affairs, industry trends, and pop culture to know what generates conversations and proactively respond to opportunities and challenges in the digital space.
Requirements
  • Extensive experience in a digital or content-focused role, preferably within an agency or consultancy environment.
  • Social Media Expertise: Proven ability to lead creative social media campaigns and run ad campaigns across a range of major platforms, while integrating these with wider comms activities.
  • Creative Content: Strong skills in developing integrated media and content strategies, leading on content creation and deployment, and crafting and reviewing compelling copy.
  • Digital Tools Proficiency: Experience with web analytics tools (Google Analytics, Adobe Analytics), social media monitoring tools (e.g., TalkWalker, Brandwatch) and design tools such as Canva and Adobe Photoshop. Proficiency with Microsoft Suite (Excel, PowerPoint, Word).
  • Leadership & Communication: You are a compelling communicator with the skills to lead and inspire others, and you excel in creative thinking.
  • Business Acumen: Track record of contributing to business growth through organic client growth and new business opportunities.
  • An understanding of SEO and its integration with broader digital marketing strategies is preferable.
  • The role will primarily be office-based, with a preference for candidates available to work 3+ days a week on-site if possible.
  • Salary: £45-56k depending on experience.
  • Health cash plan and life insurance.
  • A dedicated mentor to support professional development.
  • An individual training budget of £1,000 per year.
  • Option to take a sabbatical after three years.
  • Employee Assistance Programme to support your mental health.

We are committed to creating an inclusive work environment and doing our part to better the industries and communities we are a part of.

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