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Chief Media Strategist

3 months ago

London, Greater London, United Kingdom Fresha Full time

About Fresha

Fresha stands as the premier marketplace platform for the beauty and wellness sector, trusted by millions of consumers and businesses globally.

With a user base of over 110,000 businesses and 450,000 stylists and professionals worldwide, Fresha has successfully processed more than 1 billion appointments to date.

The company operates from its headquarters in London, United Kingdom, with additional offices in New York City, Vancouver, Sydney, Dubai, Riyadh, Amsterdam, Warsaw, and Pristina.

Fresha empowers consumers to discover, book, and pay for beauty and wellness appointments with local businesses through its marketplace, while beauty and wellness enterprises utilize an all-in-one platform to manage their operations seamlessly with subscription-free business software and financial technology solutions.

The Fresha ecosystem equips merchants with essential tools to operate their businesses efficiently, facilitating appointment bookings, point-of-sale transactions, customer record management, marketing automation, loyalty programs, inventory management, and team oversight.

The consumer marketplace enhances revenue opportunities for partner businesses by leveraging online booking capabilities and automated marketing through mobile applications and advanced integrations with major technology brands such as Instagram, Facebook, and Google.

Role Overview

Fresha is in search of a dynamic and seasoned Chief Media Strategist to spearhead our media strategy, planning, and execution. This position demands a visionary leader with a solid background in econometric planning, media mix modeling, and omni-channel integration. The Chief Media Strategist will play a crucial role in enhancing media productivity, connection planning, and media negotiations to optimize our media investments and elevate our market presence.

As we embark on exciting growth initiatives, we are eager to welcome an exceptional Chief Media Strategist to join our global team.

Reporting directly to the Global VP of Brand & Marketing, and collaborating closely with:

  • Performance Marketing: Work in tandem to align media strategies with performance marketing goals.
  • Brand Marketing: Ensure media initiatives support brand campaigns and objectives.
  • Product Team: Coordinate with the product team to align media strategies with product launches and updates.
  • Data Analytics: Collaborate with data analysts to extract actionable insights from media performance metrics.
  • Creative Team: Partner with the creative team to produce engaging and effective media content.

The primary goal of the Chief Media Strategist is to formulate and implement a comprehensive media strategy that maximizes ROI, fosters customer engagement, and aligns with Fresha's growth objectives. This encompasses utilizing data-driven insights to refine media expenditure, ensuring effective cross-channel integration, and maintaining a competitive advantage in the media landscape.

This role presents an excellent opportunity for individuals who thrive in a fast-paced, evolving environment, enjoy working independently, embrace challenges, and aspire to make a significant impact.

To cultivate a collaborative atmosphere that values face-to-face interactions and teamwork, all Fresha employees are required to work from the office four days a week, with the option to work remotely one day each week.

Key Responsibilities
  • Collaboration: Engage closely with Performance Marketing, Brand Marketing, Product, Data Analytics, and Creative teams to ensure a unified media strategy and seamless partner experience.
  • Media Strategy Development: Design and execute a holistic media strategy that aligns with Fresha's business objectives and marketing goals.
  • Econometric Planning & Media Mix Modeling: Apply econometric techniques and media mix modeling to forecast and assess the impact of media investments across various channels.
  • Omni-Channel Integration: Guarantee seamless integration of media efforts across all channels, enhancing the overall customer journey.
  • Connection Planning: Develop and implement connection plans that effectively reach and engage target audiences.
  • Media Planning & Productivity: Oversee the creation of detailed media plans, manage copy rotation, drive media productivity through thorough analysis and optimization, and maintain relationships with external media agencies.
  • Media Negotiation: Lead negotiations with media vendors to secure optimal rates and value for Fresha.
  • Programmatic Media: Supervise and enhance programmatic media buying to maximize efficiency and effectiveness.
  • Analytics & Trends: Stay informed about media trends and leverage analytics to guide strategic decisions.
  • Segmentation Strategy: Develop and implement effective segmentation strategies to target and engage diverse customer segments.

This list is not exhaustive, and additional responsibilities may be assigned as needed.

Qualifications
  • Experience: A minimum of 10 years in media planning, buying, and strategy, with at least 5 years in a leadership capacity.
  • Econometric Planning & Media Mix Modeling: Proven expertise in applying econometrics and media mix modeling to enhance media expenditure.
  • Omni-Channel Integration: Strong background in crafting and executing omni-channel media strategies.
  • Connection Planning & Media Planning: Proficient in connection and media planning, with a history of successful campaigns.
  • Media Productivity & Negotiation: Demonstrated ability to drive media productivity and achieve cost efficiencies, with extensive experience in negotiating with media vendors.
  • Analytics & Trends: Skilled in utilizing media analytics and staying current with industry trends.
  • Segmentation Strategy & Agency Management: Proficient in developing and executing segmentation strategies, with a proven ability to manage and collaborate with external media agencies.
  • Programmatic Media: Strong understanding and experience in programmatic media buying and optimization.
  • Leadership & Collaboration: Exceptional leadership and team management skills, with excellent collaboration abilities to work effectively with cross-functional teams.
Preferred Qualifications
  • Bi-lingual: Proficiency in English and another language.
  • Analytical Skills: Strong analytical and problem-solving capabilities.
  • Communication Skills: Excellent communication and presentation abilities.
  • Tool Proficiency: Familiarity with media planning and analytics tools.
  • Adaptability: Ability to excel in a fast-paced, dynamic environment.

At Fresha, we value passion and potential as much as specific skills. If you are enthusiastic and eager to learn, we encourage you to consider this opportunity, even if you do not meet every listed requirement. We believe in fostering growth and providing the support needed for you to thrive in your role.

Interview Process
  • Screen Call - Video call with Talent Team (30 minutes)
  • 1st Stage - In-person with VP of Marketing and Chief People Officer
  • Final Stage - In-person with Leadership Team

Inclusive Workforce

At Fresha, we are committed to creating a culture where individuals from all backgrounds feel comfortable and valued.

We strive for all Fresha team members to feel included and empowered to contribute fully to our vision and goals. Every applicant will receive fair consideration for employment.

We do not discriminate based on race, color, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other legally protected characteristics in the location where the candidate is applying.

If you have any accessibility requirements that would enhance your comfort during the interview process or once you join, please inform us so that we can provide the necessary support.