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Strategic Communications Specialist

2 months ago

Surrey, United Kingdom Cpl Life Sciences Full time
Job Description

About the Role

Cpl Life Sciences is seeking a highly skilled Strategic Communications Specialist to join our team. As a key member of our communications team, you will be responsible for developing and executing strategic communications plans to drive awareness of our brand and build a differentiated corporate reputation among key target stakeholders.

Key Responsibilities

  • Develop and implement corporate communications strategies to support business goals
  • Evolve corporate digital channel strategy and secure internal stakeholder support to deliver against communications team goals
  • Co-lead affiliate communicator engagement and tailor support for maximum take up and implementation of regional communications
  • Develop relationships with target media and identify opportunities for leadership visibility/thought leadership or input
  • Build relationships within the region and enterprise to provide communications counsel to all parts of the organisation, including the management team
  • Build and maintain relationships with external stakeholders as appropriate to deliver against communications goals
  • Serve as a senior advisor and manager of corporate reputational issues in collaboration/alignment with communicators in markets and across CIR function as appropriate

Deliverables and Milestones

  • Maintain a steady drumbeat of regional social content and newsflow to positively position as a preferred partner and engage target external stakeholders
  • Work with cross-functional colleagues to ensure relevant activity with corporate reputational equity is supported and amplified via traditional and social media and leveraged at market level
  • Lead a programme of executive visibility to positively position leadership at key events, via social newsflow and in relevant media, pulling through topics and positions of strategic importance to the business
  • Ensure internal-external brand congruence via integrated communications across internal and digital channels, leveraging internal employee and TA/brand communications content as appropriate
  • Build relationships with EST-C communicator network to understand their capacity/capability needs, ensure alignment and maximise impact of communications across the region
  • Build relationships with CIR colleagues and relevant functions/partners across the business to surface key opportunities, share/repurpose content and secure internal stakeholder support for timely approval and delivery
  • Day-to-day performance management of agency partner, ensuring communications programme deliverables are timely and within budget
  • Ensure corporate branding/materials are fit for purpose for affiliate delivery of corporate communications activity, materials, digital channel content
  • Key member of communications leadership team supporting EST comms lead, nurturing team development, culture and innovation
  • Drive operational excellence and continuous improvement within team, ensuring media monitoring platform functionality/reporting is maximised, audience engagement, media presence and digital performance is tracked and measured and reported via team dashboard
  • Deputise/support EST Comms Lead in relation to BCP/Pan European Crisis Team participation as appropriate

Requirements

  • 5-10 years pharma sector communications experience with strong customer focus; in multi-disciplinary, matrix and cross-cultural settings
  • Ability to devise, plan and execute strategic communications
  • Excellent organisational and prioritisation skills
  • Strong proven track record of delivering digital strategy/communications activity, metrics and evaluation
  • Ability to devise strategic external/corporate communications to support business goals
  • Proven compliance expertise; to understand and comply with industry laws and relevant regulations and work productively with E&C/Legal reviewers
  • Interpersonal skills to interact with all levels of personnel to achieve shared goals
  • Solid track record of leading project/account teams
  • Proven ability to build relationships with external stakeholders such as patient groups, media, HCPs, payers