Senior Insights Specialist

3 weeks ago

London, Greater London, United Kingdom Group M Worldwide Inc. Full time

About Group M Worldwide Inc.

Group M Worldwide Inc. is a leading global communications agency known for its innovative strategies that drive substantial growth for brands. Our extensive network of professionals empowers clients to navigate the complexities of media, discover fresh ideas, and achieve remarkable growth. We challenge traditional paradigms to enhance our clients' businesses and take the lead in essential areas such as diversity, equity, inclusion, and sustainability.

At Group M, we recognize that our workforce is crucial in achieving ambitious objectives: fostering significant growth for brands and spearheading innovative thinking within our sector. Our diverse and talented team is the cornerstone of our success, enabling us to decode the intersections of people, content, and technology, bringing our visions to fruition. We are dedicated to cultivating an agency culture that prioritizes our people, champions diversity, and creates opportunities for all. This collaborative environment will be our 'new power,' where ideas flow freely, and teamwork is encouraged, allowing for innovation in our interconnected world.

Position: Senior Insights Executive - Global Insights Team

Location: London, UK

Department: Global Insights

Reporting to: Insights Manager

About the Role: As a Senior Insights Executive, you will be integral in supporting the launch and daily operations of our global insights hub. Your role will involve leveraging advanced analytics to assess and enhance global advertising effectiveness.

Key Responsibilities:

  1. Facilitate the implementation and application of the new insights tool for global advertising assessment and enhancement.
  2. Establish best practices for utilizing the tool and become a global authority and advocate.
  3. Conduct analysis and reporting on creative performance, identify trends, compile reports, and assist in applying insights to campaign strategies.
  4. Collaborate with cross-functional creative and media teams to integrate insights into broader marketing initiatives.
  5. Incorporate findings into comprehensive human insights workstreams.
  6. Deliver findings and recommendations to stakeholders in a clear and impactful manner.
  7. Support efforts to elevate the profile of the insights tool across the organization.

Essential Skills:

  1. Communication: Ability to convey complex insights effectively to various stakeholders.
  2. Team Collaboration: Work effectively with cross-functional and international teams.
  3. Adaptability: Adjust swiftly to new challenges in a dynamic environment.
  4. Problem-Solving: Employ critical thinking to creatively address business challenges.
  5. Client Orientation: Align insights with client goals to deliver value.
  6. Project Management: Manage multiple tasks efficiently with attention to detail.
  7. Emotional Intelligence: Navigate interpersonal dynamics with awareness and sensitivity.
  8. Influence: Persuade stakeholders and advocate for insights-driven decisions.
  9. Cultural Sensitivity: Work respectfully and effectively within a diverse global team.

Qualifications:

  1. Bachelor's degree in Marketing, Statistics, Psychology, or a related field.
  2. Minimum of 2 years of experience in a quantitative market research environment.
  3. Strong grasp of creative evaluation methodologies.
  4. Proficient in statistical analysis and familiar with AI applications in market research.
  5. Exceptional communication and presentation abilities.

What We Offer:

  1. Company pension scheme
  2. Private medical insurance
  3. 25 days of holiday (increases with length of service)
  4. Life assurance
  5. Permanent health insurance
  6. Share options scheme
  7. Discretionary bonus scheme
  8. Free eyecare vouchers and discounts on glasses
  9. Extensive training and development opportunities
  10. Corporate gym memberships
  11. Cycle to work scheme
  12. Interest-free travel loan
  13. Free breakfast options
  14. Smart shopper discounts on various products

We look forward to your application.

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