Customer Retention Specialist

2 months ago

London, Greater London, United Kingdom Fenwick Full time
About the Role

Fenwick is seeking a highly skilled Senior Creative Marketing Executive to lead our customer retention efforts. As a key member of our marketing team, you will be responsible for developing and executing comprehensive retention strategies that leverage customer data to strengthen relationships with existing customers.

Key Responsibilities
  • Retention Strategy Development: Design and implement retention strategies that utilize customer data to enhance customer loyalty and engagement.
  • Display Advertising Management: Manage display advertising campaigns with a focus on customer segmentation and targeted messaging, ensuring optimal ad placements and creative elements.
  • Email Marketing Strategy: Develop and plan targeted email campaigns informed by customer data to nurture relationships, communicate promotions, and deliver personalized content.
  • Customer Database Integration: Oversee the seamless integration of customer data into organizational processes, ensuring data accuracy and leveraging customer insights to inform marketing strategies.
  • Metrics and Reporting: Establish key performance indicators (KPIs) for retention and engagement initiatives, regularly evaluating and reporting on campaign success using data-driven insights.
About You
  • Proven Experience: 2+ years of hands-on experience in retention marketing or CRM, with a track record of successful campaigns and demonstrated expertise in utilizing various channels.
  • Analytical Skills: Strong analytical and data interpretation skills, with the ability to translate data into actionable insights and recommendations.
  • Supplier Management: Proven experience in managing relationships with marketing suppliers, negotiating contracts, and ensuring the delivery of high-quality services.
  • Strategic Thinker: Ability to think strategically, align marketing efforts with business goals, and adapt strategies based on evolving market trends.
What We Offer
  • Competitive Benefits: 25 days annual leave, 8 bank holidays, and a buying holiday benefits scheme.
  • Discounts and Perks: Up to 25% discount in all Fenwick stores, perks, and a great way to get Retail, Leisure & Hospitality discounts, exclusive deals, and cashback on a wide range of products.
  • Wellbeing and Support: WeCare - 24/7 GP, wellbeing advice & support service.
  • Flexible Working: Hybrid working arrangement, with Monday to Wednesday in our new Wigmore Street offices and every Thursday and Friday working from home.
  • Pension Scheme: A comprehensive pension scheme.

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