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Consumer Insights Specialist
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Key Responsibilities:
Crafting Consumer Surveys: Collaborate with report managers across North America and Brazil to develop consumer questionnaires that fulfill research goals and yield valuable insights. Data Analysis: Utilize R or similar statistical tools to process and interpret quantitative consumer research data, while exploring innovative analysis methods. Statistical Advisory: Provide consultancy to external teams, guiding them in selecting appropriate research methodologies, sampling strategies, and interpreting statistical findings. Market Projections: Take charge of market forecasting using data from Mintel's market size database, employing multivariate time-series regression with ARIMA errors. Research Methodology Development: Lead and contribute to the advancement of research methodologies and statistical techniques to enhance Mintel's offerings. In-House Training Development: Assist in designing, executing, and assessing internal consumer research training programs, covering areas such as questionnaire design and data analysis. Supplier Relationship Management: Coordinate with external research providers to ensure projects are completed within budget and on schedule. Internal Database Maintenance: Collect market data through secondary research, including industry and government data, and recommend new data sources for Mintel's reports. Operational Process Implementation: Play a vital role in the introduction of new operational initiatives within the research department, continuously seeking improvements in best practices. Enhancing Predictive Modeling: Collaborate with various departments to develop new predictive models and products, serving as a liaison between consumer research and data science teams.Ideal Candidate Profile:
We value diverse profiles and encourage applications from individuals with varying experiences. The right candidate may not meet every requirement but will possess the qualities we seek.
Research Expertise: Strong understanding of designing and analyzing both quantitative and qualitative research tools, including online surveys and discussion guides. Analytical Skills: High proficiency in quantitative research methodologies and statistical analysis techniques, with experience in R or similar software. Data Science Familiarity: Knowledge of Python and SQL, with experience in developing predictive or machine learning models. Attention to Detail: Exceptional organizational skills and a commitment to quality, ensuring accuracy and efficiency in all tasks. Curiosity: An inquisitive nature that drives exploration of internal and external data, leading to insightful analysis. Self-Motivation: Initiative in problem-solving and opportunity identification, with the ability to manage multiple projects independently. Communication Skills: Excellent verbal and written communication abilities, adaptable to various audiences, with a talent for presenting analytical findings clearly. Collaborative Spirit: A positive energy that fosters internal relationships and encourages teamwork across departments to enhance client experiences.