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Head of Growth and Innovation

2 months ago

London, Greater London, United Kingdom ForceField Full time
About Us

ForceField is a leading growth partner for Kenetic Capital, a prominent venture capital firm in the Web3 space with a portfolio of over 200 investments.

Our core mission is to drive sustainable operational performance within Kenetic portfolio companies, creating value for all stakeholders.

We take a hands-on approach, focusing on delivering results rather than recommendations. Our teams drive value-creation initiatives from strategy setting to frontline implementation.

About the Role

As the Head of Growth and Innovation, you will be part of the Leadership Team responsible for shaping the narrative in the blockchain space. We seek a seasoned and innovative marketer with a passion for building companies that push the boundaries of the blockchain industry.

You will help define key priorities for the growth of Kenetic Capital and ForceField's portfolio companies, forming growth strategies, executing projects, and mobilizing the organization to meet those objectives.

You will lead strategy and execution on your client book or serve as the right-hand person to founders, ensuring they bring a compelling story to market that engages and activates their core audience.

The ideal candidate has 7-10+ years of experience leading marketing and communications efforts for early and growth-stage crypto companies, with a deep understanding of the Web3 ecosystem.

Responsibilities
  • Manage 6-8 relationships with portfolio companies, working across projects and with internal project teams to deliver high-quality marketing strategy, campaigns, and results.
  • Build a relationship with key stakeholders and take on ultimate responsibility for the health of the client relationship.
  • Make hiring, training, and team expansion decisions, including how many people are needed at what level, who owns what channels, how often they swap channels, etc.
  • Collaborate with the portfolio project team to define the roadmap and OKRs, establish KPIs, and develop strategic marketing plans aligned with long-term business goals.
  • Own channel reporting, attribution modeling, and goal setting to achieve desired returns.
  • Get hands-on with projects, taking on ad hoc projects to meet expectations.
  • Collaborate and manage cross-functionally across PR, KOLs, Content, Marketing, Growth, Event teams.
  • Be a true partner and take ownership of the project's brand, making decisions that are best for the project and their success.
  • Be able to adapt the projects' messaging and strategy to a constantly changing ecosystem.
  • Manage the projects' marketing budget effectively, ensuring optimal allocation of resources to achieve desired outcomes.
  • Oversee Public Relations efforts and ensure consistent execution/alignment with key messaging.
  • Oversee content and social strategy and development.
  • Oversee growth campaigns, paid and owned media.
  • Ensure accounts are effectively staffed and project deliverables are consistently met.
  • Monitor and report to ForceField and project on the performance of marketing campaigns, using data and analytics to drive continuous improvement and optimize ROI.
  • Represent ForceField at industry events, conferences, and networking opportunities to enhance our visibility and reputation within the market.
  • Stay informed about emerging trends, technologies, and best practices in marketing, and integrate relevant insights into our strategies and processes.
Requirements
  • 7-10+ years of experience as a Marketing/Growth Director or similar role.
  • Experience working in and using crypto/blockchain.
  • Analytically critical thinker and a sharer with a deep desire to understand the consumer insight drivers behind performance.
  • Strong strategic thinking and analytical skills, with the ability to translate insights into actionable plans.
  • Experience working in or using crypto/blockchain.
  • A proven track record of successful campaigns and announcements with examples.
  • Experience working with emergent technology brands and businesses.
  • Organized 'doer' with an action-oriented mindset to take on tasks no matter how big or small.
Compensation
  • This is a full-time, remote position.
  • The compensation range is $130K - $250K USD annually, which includes base, bonus, tokens, and equity.