Marketing Manager
2 months ago
Job Title: Marketing Manager - Finance Function Support
Job Summary:
We are seeking a highly skilled Marketing Manager to join our team at RSM. As a Marketing Manager, you will be responsible for developing and executing a comprehensive marketing strategy to support the growth of our Finance Function Support solution.
Key Responsibilities:
- Marketing Strategy and Planning:
- Develop and execute a marketing strategy that aligns with the company's overall business objectives.
- Work closely with the heads of departments to understand the growth strategy and plan the marketing and communications strategy accordingly.
- Collaborate with the wider marketing team to ensure industries and locations incorporate and effectively rollout the national activity.
- Stakeholder Management:
- Build and maintain strong strategic relationships with key stakeholders, including the Head of Finance Function Support and department heads.
- Support the Head of Finance Function Support with their personal branding, messaging, and routes to market.
- Campaigns and Communications:
- Originate, develop, and lead on all related campaigns from inception through to delivery.
- Own and maintain the content for Finance Function Support on the website, optimizing page performance and engagement.
- Work closely with the Marketing Project and Operations team to plan and deliver major campaigns.
- Bids:
- Work with the Bid team to collaborate on the production of best practice content for Finance Function Support.
- Develop and maintain credentials, case studies, testimonials, and other material to support business development.
- Client Experience:
- Utilize knowledge gained from client insight to help shape future marketing campaigns and communication.
- Other:
- Build internal and external networks and third-party relationships as appropriate.
- Deliver work for other solutions and ad hoc projects as directed by the Head of Consulting Marketing.
Requirements:
- A professional with strong marketing and business development experience, particularly in lead generation marketing and campaign management.
- Strong knowledge of the fundamentals of marketing and business development, ideally within a professional services environment.
- A professional, credible, and confident communicator, with strong influencing skills and the ability to work effectively with individuals at all levels within the firm.
- Solid and relevant commercial understanding and experience.
- Experience of managing large projects and multiple relationships.
- A proactive and self-motivated individual.
- Management of own workload with minimal supervision.
- An active team player.
Desirable:
- Technical background.
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