Marketing Manager

1 week ago

Liverpool, Liverpool, United Kingdom RSM Full time
Job Description

Job Title: Marketing Manager - Finance Function Support

Job Summary:

We are seeking a highly skilled Marketing Manager to join our team at RSM. As a Marketing Manager, you will be responsible for developing and executing a comprehensive marketing strategy to support the growth of our Finance Function Support solution.

Key Responsibilities:

  • Marketing Strategy and Planning:
    • Develop and execute a marketing strategy that aligns with the company's overall business objectives.
    • Work closely with the heads of departments to understand the growth strategy and plan the marketing and communications strategy accordingly.
    • Collaborate with the wider marketing team to ensure industries and locations incorporate and effectively rollout the national activity.
  • Stakeholder Management:
    • Build and maintain strong strategic relationships with key stakeholders, including the Head of Finance Function Support and department heads.
    • Support the Head of Finance Function Support with their personal branding, messaging, and routes to market.
  • Campaigns and Communications:
    • Originate, develop, and lead on all related campaigns from inception through to delivery.
    • Own and maintain the content for Finance Function Support on the website, optimizing page performance and engagement.
    • Work closely with the Marketing Project and Operations team to plan and deliver major campaigns.
  • Bids:
    • Work with the Bid team to collaborate on the production of best practice content for Finance Function Support.
    • Develop and maintain credentials, case studies, testimonials, and other material to support business development.
  • Client Experience:
    • Utilize knowledge gained from client insight to help shape future marketing campaigns and communication.
  • Other:
    • Build internal and external networks and third-party relationships as appropriate.
    • Deliver work for other solutions and ad hoc projects as directed by the Head of Consulting Marketing.

Requirements:

  • A professional with strong marketing and business development experience, particularly in lead generation marketing and campaign management.
  • Strong knowledge of the fundamentals of marketing and business development, ideally within a professional services environment.
  • A professional, credible, and confident communicator, with strong influencing skills and the ability to work effectively with individuals at all levels within the firm.
  • Solid and relevant commercial understanding and experience.
  • Experience of managing large projects and multiple relationships.
  • A proactive and self-motivated individual.
  • Management of own workload with minimal supervision.
  • An active team player.

Desirable:

  • Technical background.

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