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The Nigel Wright Group is seeking a seasoned Marketing Director to lead the development and execution of comprehensive marketing strategies that enhance brand awareness, drive new customer acquisition, and build an engaged community for our innovative performance footwear brand.
This is a leadership role that requires a marketing expert with extensive experience in leading teams in community, out-of-home, and digital marketing. The ideal candidate will have a proven track record of delivering marketing strategies that focus on brand and community, rather than just digital marketing channels.
The successful candidate will have a deep understanding of sport and cultural trends that may impact how we market our brand and products. They will also appreciate the link between product and marketing, and be able to work closely with senior management to present recommendations for marketing spend and projected investment ROI.
Key Responsibilities- Develop and execute comprehensive marketing strategies that enhance brand awareness and drive new customer acquisition
- Lead teams in community, out-of-home, and digital marketing to achieve marketing objectives
- Deliver marketing strategies that focus on brand and community, rather than just digital marketing channels
- Work closely with senior management to present recommendations for marketing spend and projected investment ROI
- Stay up-to-date with sport and cultural trends that may impact how we market our brand and products
- Extensive experience in marketing, with a focus on community, out-of-home, and digital marketing
- Proven track record of delivering marketing strategies that focus on brand and community
- Deep understanding of sport and cultural trends that may impact how we market our brand and products
- Ability to work closely with senior management to present recommendations for marketing spend and projected investment ROI