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Consumer Insights Specialist
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Key Responsibilities:
Crafting Consumer Surveys: Collaborate with report managers across various regions to develop consumer questionnaires that align with research goals and yield valuable insights. Quantitative Data Analysis: Utilize statistical software such as R to interpret and organize quantitative consumer research data, while exploring innovative analysis methodologies. Statistical Advisory: Provide expert consultancy to external teams in selecting appropriate research methods, creating sampling strategies, and interpreting statistical findings. Market Projections: Take charge of market forecasting by leveraging data from Mintel's market size database, employing a multivariate time-series regression approach with ARIMA errors. Research Methodology Development: Lead and contribute to the advancement of research methodologies and statistical techniques to enhance Mintel's deliverables. In-House Knowledge Development: Design, execute, and assess internal consumer research training programs, focusing on questionnaire design, data analysis, and statistical principles. Supplier Relationship Management: Engage with external research providers to ensure that projects are completed within budget and on schedule. Internal Database Maintenance: Collect market data through secondary research, including industry and government sources, and recommend new data sources for Mintel's reports. Operational Process Implementation: Play a vital role in the introduction of new operational enhancements within the research department, while actively seeking opportunities to improve best practices. Development of Predictive Modeling: Collaborate with various departments to expand Mintel's predictive modeling capabilities, acting as a liaison between consumer research and data science teams.Ideal Candidate Profile:
We value diverse profiles and encourage applicants to apply even if they do not meet every requirement. We believe that the right candidate can come from various backgrounds.
Research Expertise: Strong understanding of designing and analyzing both quantitative and qualitative research tools, including online surveys and discussion frameworks. Data Analysis Skills: High proficiency in quantitative research methodologies and statistical techniques, with experience in analyzing survey data using R or similar software. Data Science Familiarity: Comfortable with Python and SQL, with experience in developing predictive or machine learning models. Attention to Detail: Exceptional organizational skills and a commitment to quality, ensuring accuracy and efficiency in all tasks. Curiosity: A natural inquisitiveness that drives the exploration of data, asking deeper questions to uncover patterns and insights. Self-Motivated: Proactive in identifying solutions and opportunities, with the ability to manage multiple projects independently in a fast-paced environment. Communication Skills: Strong verbal and written communication abilities, capable of conveying complex analytical findings to non-technical stakeholders. Collaborative Spirit: A team player who fosters positive relationships and seeks collaborative opportunities to enhance client experiences.