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E-commerce Optimization Expert
2 months ago
About the Role
This is a key position within The Kraft Heinz Company, responsible for driving the optimization of our digital shelf across all online platforms. The successful candidate will work closely with sales teams to develop and implement strategies that improve our online presence and drive sales.
Key Responsibilities
- Develop and execute plans to optimize our digital shelf, including retailer websites, Amazon, brand/D2C websites, marketplaces, and food service platforms.
- Work with sales teams to drive cost-per-click (CPC) and sales growth, utilizing available technology and providing recommendations on budget and strategy.
- Drive the creation and implementation of A+ content across all brands and products, utilizing tools such as Profitero to track content score.
- Develop and implement strategies to improve organic search ranking across all relevant online platforms.
- Maintain Salsify/SKUvantage technology workflows to ensure accurate product information, optimize the process, and implement advancements required by retail partners or new platforms.
- Engage with external digital shelf partners/vendors to troubleshoot issues, add new features, and conduct business reviews.
- Develop business cases and clearly communicate findings to internal and external stakeholders to drive sales and improve the online shopping experience.
- Create and monitor data reports to analyze trends, highlight opportunities, and address risks to the Kraft Heinz portfolio.
About You
We are seeking a highly motivated and experienced professional with a background in retail/FMCG, knowledge across sales and marketing, and a strong understanding of the digital space. The ideal candidate will have demonstrated experience in taking responsibility for online channels, strong communication skills, and analytical skills with forecasting/planning abilities.
Benefits Program
- Hybrid Working – flexibility around when and where you work.
- Pay for Performance – industry-leading variable compensation offerings tied to company and individual performance, on top of a competitive base salary package.
- Parental Leave – paid time off for both primary and secondary caregivers.
- Leave Options – purchased leave, volunteer leave, and LiveWell leave programs to give you even more flexibility to plan your life and spend time on causes that matter.
- Great Place to Work certification in Australia.
- In-House Training Programs.
- Corporate Discount Programs & Novated Leasing – utilize a range of discount programs (gym membership, health insurance, banking) depending on location.