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Media Planning Senior Executive

1 month ago

York, York City, United Kingdom Pfizer, S.A. de C.V Full time
Job Title: Media Planning Senior Executive

Pfizer, S.A. de C.V is driving a transformation of its marketing organization, aiming to become the most trusted brand in the industry. As part of this transformation, the company has brought on board its first-ever Global CMO, Drew Panayiotou, who is leading a best-in-class Leadership Team made up of subject matter experts and visionary practitioners.

This position will report to the Director, Measurement and Optimization, and will be a key resource in driving integrated media measurement at Pfizer. They will work directly with agency partners, and internal collaborators within the CMO to create a media measurement program and refine, deliver, and enhance media optimization programs. They will bring a deep understanding of the intricacies of media data and analytics for major brands with experience in both building enterprise media measurement frameworks and executing large scale media performance optimization for healthcare clients.

Key Responsibilities:
  • Develop and implement media measurement strategies across paid, owned, and earned channels, translating data into insights and actions for key stakeholders internally.
  • Drive media measurement best practices, across data transfer needs through script lift and MROI performance.
  • Partner closely with analytics 3rd party providers to spec out program goals, delivery, and ensure advanced analytics are holistically incorporated to tell a performance story aligned to the customer journey.
  • Oversee dashboard and data visualization practices, to ensure clean and clear storytelling.
  • Translate media data taxonomy and meta-data best practices to media analytics data design and requirements.
Requirements:
  • 7+ years Marketing or Media experience in a professional environment, with experience managing and building teams.
  • Broad knowledge of the pharmaceutical industry and healthcare environment, specifically with an understanding of healthcare claims data and its application to marketing optimization.
  • Prior experience in media analytics, healthcare claims data, and HCP data, especially digital media.
  • Deep understanding of media data KPI calculations & definitions.
  • Understanding of data-driven media planning and buying approaches globally.
  • Expertise in Analytics/Martech/Business Intelligence platforms or BI software such as: Datorama, Tableau, Adobe, Snowflake, SQL, Crossix, IQVIA, Symphony Health Solutions, etc.

Pfizer, S.A. de C.V is an equal opportunities employer and welcomes applications from diverse candidates. Relocation assistance may be available based on business needs and/or eligibility.