Media Planning Senior Executive

4 weeks ago


York, York City, United Kingdom Pfizer, S.A. de C.V Full time
Job Summary

Pfizer, S.A. de C.V is seeking a highly skilled Media Planning Senior Executive to join its team. As a key member of the organization, you will be responsible for driving integrated media measurement and optimization across the company.

The ideal candidate will have a deep understanding of media data and analytics, as well as experience in building enterprise media measurement frameworks and executing large-scale media performance optimization for healthcare clients.

You will work closely with agency partners and internal collaborators to create a media measurement program and refine, deliver, and enhance media optimization programs.

Key Responsibilities:

  • Develop and implement media measurement strategies across paid, owned, and earned channels
  • Translate data into insights and actions for key stakeholders
  • Partner with Commercial Analytics team to translate MROI insights into data-driven recommendations
  • Drive integration and translation to shift media reporting from channel and diagnostic to insightful and actionable insights
  • Steward implementation and evolution of key learning and standardization documentation

Requirements:

  • 7+ years Marketing or Media experience in a professional environment
  • BS Degree in Marketing, Business, or equivalent experience
  • Broad knowledge of the pharmaceutical industry and healthcare environment
  • Prior experience in media analytics, healthcare claims data, and HCP data
  • Deep understanding of media data KPI calculations & definitions
  • Expertise in Analytics/Martech/Business Intelligence platforms


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