Media Planning Senior Executive
4 weeks ago
Pfizer, S.A. de C.V is seeking a highly skilled Media Planning Senior Executive to join its team. As a key member of the organization, you will be responsible for driving integrated media measurement and optimization across the company.
The ideal candidate will have a deep understanding of media data and analytics, as well as experience in building enterprise media measurement frameworks and executing large-scale media performance optimization for healthcare clients.
You will work closely with agency partners and internal collaborators to create a media measurement program and refine, deliver, and enhance media optimization programs.
Key Responsibilities:
- Develop and implement media measurement strategies across paid, owned, and earned channels
- Translate data into insights and actions for key stakeholders
- Partner with Commercial Analytics team to translate MROI insights into data-driven recommendations
- Drive integration and translation to shift media reporting from channel and diagnostic to insightful and actionable insights
- Steward implementation and evolution of key learning and standardization documentation
Requirements:
- 7+ years Marketing or Media experience in a professional environment
- BS Degree in Marketing, Business, or equivalent experience
- Broad knowledge of the pharmaceutical industry and healthcare environment
- Prior experience in media analytics, healthcare claims data, and HCP data
- Deep understanding of media data KPI calculations & definitions
- Expertise in Analytics/Martech/Business Intelligence platforms
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