Digital Marketing Specialist

2 weeks ago

London, Greater London, United Kingdom Pioneering People Full time

Exciting Opportunity for a Digital Marketing Specialist

About Pioneering People

Pioneering People is a leading supplier of innovative solutions to the food industry. With a strong presence in the UK and China, we export products to over 60 countries worldwide.

Why You Should Work with Us:

  • We adopt a collaborative and focused environment, where employees can thrive and grow.
  • You will find a solid, professional, and secure business with a wealth of experience and opportunities.

Key Responsibilities of the Digital Marketing Specialist:

  • Work closely with our Marketing Manager to develop and implement digital marketing strategies, including social media advertising, email marketing, display advertisements, Search Engine Optimisation (SEO), Search Engine Marketing (SEM), and Pay Per Click (PPC).
  • Build and maintain company presence across multiple social media channels.
  • Execute and monitor marketing campaign budgets.
  • Maintain and update our existing web shop.
  • Coordinate and liaise with the web agency to create a new corporate website.
  • Work closely with our Sales and Marketing teams to improve marketing results across associated channels and throughout our customer portfolio.
  • Measure key performance metrics, including website traffic, audience engagement, service quotas, bounce rate, and advertisement spend return on investment.
  • Create digital marketing campaigns to drive innovative growth within specific target areas.
  • Compile and present reports on the performance of live and completed marketing campaigns.
  • Use advanced analytics software to identify customer touchpoints and assess end-to-end customer experience across diverse digital channels.
  • Assist in organizing photoshoots.

Requirements:

  • 2 to 5 years' experience in a digital marketing role is desirable.
  • Experience with Google Analytics, Mailchimp, and Shopify is preferred.
  • Proficiency in Microsoft Office.
  • Excellent problem-solving skills and attention to detail.
  • Excellent organisational and prioritising skills.
  • Ability to collaborate with different teams and use own initiative.
  • Positive, can-do attitude, with drive to be successful.
  • Dependable, trustworthy, and responsive to management direction.
  • Excellent writing skills.

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