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Senior Content Strategist

2 months ago

Lisburn, United Kingdom Lowe Rental - Refrigeration and Catering Specialists Full time
{"title": "Senior Content Executive", "description": "Job Summary

We are seeking a highly skilled Senior Content Executive to join our global Marketing team. As a key member of our team, you will be responsible for creating engaging and impactful content that enhances our industry-leading reputation, engages target audiences, and drives strategic business objectives forward.

This is a full-time and permanent position based in our HQ, and we are looking for an ambitious and creative content professional eager to accelerate their career within a fast-growth, lean environment.

Key Responsibilities
  • Develop and optimize multi-channel content strategies for our portfolio of brands, ensuring alignment to strategic goals.
  • Produce and deliver engaging content across all communication channels and platforms to support business objectives.
  • Simplify complex information into engaging content for commercial decision-makers.
  • Craft compelling copy for press releases, case studies, whitepapers, and other long-format content.
  • Liaise with cross-functional marketing teams to create and execute marketing campaigns tailored to different funnel stages and buyer personas.
  • Work closely with our in-house and freelance design resources to produce visually impactful content across a range of media.
  • Utilize analytics tools to measure content performance and make data-driven recommendations for improvement.
  • Analyze, report, and refine content strategies based on their impact on brand and business outcomes.
  • Maintain brand standards, acting as a checkpoint for all published content to ensure standards are consistently applied, including tone of voice.
  • Stay up-to-date with content marketing best practices and continuously seek ways to enhance content quality and effectiveness.
Requirements
  • Degree qualification in Marketing, Communications, Journalism, Public Relations, English, or a related field.
  • 3-5 years' experience in content creation, copywriting, or a similar role.
  • A creative storyteller with experience developing captivating and visually impactful campaigns to meet strategic goals.
  • Ability to take content ideas from concept to launch, evaluation, and optimization, including style and format, with ease.
  • Creative writing skills, with the ability to use company messaging, product information, and insights to craft on-brand messages across multiple platforms.
  • Experience working with graphic designers and/or freelancers.
  • Organized and detail-oriented, with excellent interpersonal skills.
  • Strong project management skills and the ability to work effectively in a collaborative team with great time management and self-motivation to ensure deadlines are achieved in a fast-paced environment.
", "lang_code": "en"}