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Marketing Director

2 months ago

York, York City, United Kingdom Jones Bootmaker Full time

About the Role

We are seeking a highly skilled and experienced Marketing Director to lead our marketing efforts at Jones Bootmaker. As a key member of our team, you will be responsible for developing and executing a comprehensive marketing strategy that drives brand growth and aligns with our omnichannel business model.

Key Responsibilities

  • Develop and implement a marketing strategy that drives brand awareness and sales growth
  • Lead a team of marketing professionals to ensure seamless execution of marketing campaigns
  • Collaborate with cross-functional teams to ensure alignment and consistency across all touchpoints
  • Analyze marketing data to inform strategic decisions and optimize marketing efforts
  • Manage marketing budgets and ensure cost-effective strategies are implemented
  • Develop and execute customer acquisition strategies leveraging digital marketing, SEO, and content marketing
  • Collaborate with the CRM team to enhance customer retention through personalized marketing, loyalty programs, and targeted communications
  • Establish and monitor KPIs to measure the effectiveness of marketing initiatives

About You

  • You have a proven track record of leading successful marketing teams and developing effective marketing strategies
  • You have a strong understanding of digital marketing channels and their role in driving brand growth
  • You are a data-driven marketer with experience analyzing marketing data to inform strategic decisions
  • You have excellent communication and leadership skills, with the ability to collaborate with cross-functional teams
  • You are a creative thinker with a passion for developing innovative marketing campaigns

What We Offer

  • A competitive salary and benefits package
  • A dynamic and supportive work environment
  • Opportunities for professional growth and development
  • A chance to work with a renowned brand in the footwear industry