Director of Marketing
3 weeks ago
At Dynatouch Corporation, we are seeking a highly skilled Director of Marketing to join our team. This key role will report directly to the SVP of Sales and Marketing and will play an integral part in advancing our brand and supporting our mission.
As the Director of Marketing, you will partner with our technical team to craft product-related marketing content that captures the essence of our innovative solutions. You will enhance our sales and business development initiatives through strategic event management, engaging press releases, robust social media campaigns, and the creation of compelling content and sales materials.
In collaboration with the Senior Graphics Designer, you will generate creative advertisements, update our website, and manage other print and digital projects to ensure our messaging is powerful and cohesive. Additionally, you will monitor the impact of marketing activities, manage budgets effectively, and track and report on the returns of our marketing investments.
This role will be responsible for managing PPC campaigns within Google, LinkedIn, Microsoft, Capterra, and other third-party pay-per-click platforms. You will also be responsible for tradeshow and event execution, content creation, logistics, and invitation of top clients/prospects, all with an eye on messaging and ROI achievement.
Key responsibilities include:
- Manage PPC campaigns within Google, LinkedIn, Microsoft, Capterra, and other third-party pay-per-click platforms.
- Tradeshow and event execution – content creation, logistics, and invitation of top clients/prospects, all with an eye on messaging and ROI achievement.
- Work with Creative Director to ensure consistent branding for all digital and print campaign and content pieces.
- Utilize Sugar CRM email platform to improve overall customer experience. Update existing customer support email content regularly for distribution by sales team.
- Submit product strings for translation.
- Work with the Cleverbridge shopping cart to create promotions, coupons, and product upsells.
- Write version history for each new product release. Write and distribute new product and new version information via press, public relations outreach, social media, and paid search.
- Manage Social Media presence on LinkedIn, Facebook, and Instagram.
- Manage video content and create video scripts for video creation. Distribute via YouTube.
- Communicate company and product news to relevant publications, partners, customers, and peripherals.
- Update website with company and product news, product instructions and 'how to's', updated partner information, newly added external devices, office news.
- Work with development team to migrate old website to new website.
- Respond to landing page leads with custom content.
- Create/modify landing pages as needed.
- Answer customer phone calls and chats as tier 2 response.
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