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Marketing Communications Specialist

4 weeks ago

Edinburgh, Edinburgh, United Kingdom Dobbies Garden Centres Ltd Full time
About the Role

We are seeking a highly skilled Marketing Executive to join our Customer team at Dobbies Garden Centres Ltd. As a key member of our marketing team, you will be responsible for delivering first-class marketing communications across the full marketing mix, driving footfall, and delivering a great customer experience.

Key Responsibilities
  • Brief external agencies to produce marketing materials across various channels, including print, point of sale, digital screens, emails, social media, and packaging.
  • Work with the Head of Campaigns & In-store Communications to forward plan marketing campaigns and develop messaging and assets required to deliver these.
  • Collaborate with cross-functional teams (Commercial, Ops, Finance) to input into and develop range review information, mock shop set-ups, set-up guides, and further store communications.
  • Support the Commercial teams on new products and promotions, including point of sale, in-store communications, and packaging.
  • Work with the Content & Photography team to brief key content creation, including lifestyle photography and video content, for use across multiple channels.
  • Agree messaging, images, and content with the Digital team for homepage call-outs, dedicated campaign landing pages, and how-to/advice pages.
  • Produce clear and concise briefing documents, supplier guidelines, and store communications for all marketing campaigns, print, point of sale, and packaging.
  • Maintain the company trade plan in line with key commercial messages and marketing campaigns to ensure fully integrated, multi-channel campaigns.
  • Support the PR function with messaging, content, and assets as required.
  • Manage the creative and print sign-off process, budget tracking, sign-off, and raising of POs.
  • Act as a brand guardian, ensuring that brand guidelines and tone of voice are always on brand.
What We Offer
  • A competitive salary and benefits package.
  • A collaborative office space with access to our wellbeing room, learning resources, and book swap.
  • Invites to our annual company conference, summer, and Christmas social events.
  • Access to our employee wellbeing platform, including confidential support, a Virtual GP, free counselling service, and discounted retail rewards.
  • Study assistance with funded courses and qualifications.
  • The little things to keep you going through the day – free tea, coffee, and milk.