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VP Marketing

2 months ago

London, Greater London, United Kingdom DAZN Full time
Job Description

Job Title: VP Marketing - Top of the Funnel

Company: DAZN

Job Type: Full-time

Location: Remote (Hammersmith, London or Vienna, Austria, Madrid, Spain)

About the Role:

We are seeking an experienced VP Marketing - Top of the Funnel to lead our marketing efforts and drive customer acquisition. As a key member of our team, you will be responsible for developing and executing top-of-funnel marketing strategies that drive brand awareness and customer acquisition.

Key Responsibilities:

  • Develop and execute top-of-funnel marketing strategies that drive brand awareness and customer acquisition.
  • Partner with stakeholders to deploy all available marketing channels to drive customer acquisition.
  • Oversee the creation and curation of compelling on and off platform social media content, ensuring it is implemented globally and aligns with the brand voice and engages the target audience.
  • Design and manage multi-channel marketing campaigns to drive traffic, generate leads, and increase brand visibility.
  • Conduct thorough market research to understand the preferences, behaviours, and trends of the target audience, using insights to guide marketing efforts.
  • Partner with regional teams and content creators, designers, and marketing professionals to execute on the strategy.
  • Collaborate with right holders and product, sales, and other departments to ensure cohesive and effective marketing strategies.
  • Establish and monitor key performance indicators (KPIs) to evaluate the success of marketing initiatives. Use data-driven insights to refine strategies and improve ROI.
  • Develop and manage the marketing budget, ensuring efficient allocation of resources to maximize campaign effectiveness and ROI.
  • Stay ahead of industry trends, new technologies, and emerging platforms in sports, streaming, and digital marketing to keep the app's marketing strategies innovative and competitive.

Requirements:

  • Proven experience in marketing with at least 5 years in a leadership role, preferably within the sports, streaming, or content industry.
  • Strong background in social media and YouTube content creation and editorial management.
  • Demonstrated ability to develop and execute successful top-of-funnel marketing strategies that drive brand awareness and customer acquisition.
  • Proficiency in analysing marketing metrics and KPIs to make data-driven decisions and optimize campaign performance.
  • Experience leading and mentoring a diverse marketing team, fostering a collaborative and innovative work environment.
  • Proven track record of managing integrated marketing campaigns across multiple channels, including social media, email, SEO, and PPC.
  • Ability to conduct market research and understand audience behaviours, preferences, and trends.
  • Experience in developing and managing marketing budgets with a focus on maximizing ROI.