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Product Category Strategist
2 months ago
We are excited to present a new opportunity for a Product Manager at Cameo Consultancy (Recruitment) Limited. This full-time, permanent role involves overseeing designated product lines, ensuring the successful execution of product and marketing strategies to maximize revenue, profit margins, and market share.
Key Responsibilities:
- Assuming overall accountability for the performance of assigned product categories.
- Formulating and executing annual and mid-term product category strategies, including market research, range planning, pricing, promotional strategies, and customer segmentation.
- Developing targeted marketing strategies for specific customer segments, pinpointing critical timelines, messaging, and promotional activities to enhance sales.
- Evaluating sales and margin data for the assigned product categories to inform product, promotional, and marketing decisions.
- Initiating and conducting market research initiatives.
- Providing monthly performance reports to senior management, emphasizing key challenges and recommendations for improvement.
- Crafting and implementing launch strategies for new products and categories.
- Fostering strong collaborative relationships with the Marketing Communications team and broader marketing department.
- Maintaining excellent partnerships with sales management and teams.
- Conducting thorough competitor analysis, focusing on pricing, product offerings, and distribution channels.
- Acting as the product champion, nurturing relationships with all relevant stakeholders.
- Managing relationships with key partners to facilitate their understanding of the UK market while obtaining timely insights.
- Overseeing all product information for the UK market, including:
Requesting necessary certifications, images, and instructions, and maintaining a centralized repository for future reference.
* Justifying requests for special pricing for promotional initiatives.
* Approving UK-specific product packaging.
* Collaborating with the Professional Support Team in the UK and Product Management in Europe to address product-related issues and customer complaints.
* Creating presentations, conducting product training (in partnership with the Training Specialist), and developing product information.
- Becoming the go-to expert for competitor insights and activities related to the assigned product range, conducting both desk and field research.
- Leading the development and creation of all product-related content for external marketing materials.
- Driving sales and profitability for both new and existing products through effective marketing, sales training, inventory management, pricing strategies, and other product management initiatives.
- Collaborating with marketing colleagues to produce promotional and sales literature.
Qualifications:
- Degree in Marketing or Business (preferred).
- Experience in product management and marketing within a dynamic business environment.
- A strong interest in product management and a desire for continuous improvement.
- Excellent communication skills.
- Analytical, confident, structured, and methodical approach.
Benefits:
This position offers an excellent opportunity to work with a market leader that promotes a collaborative culture. The salary is commensurate with experience, with a standard workweek of 37.5 hours, Monday to Friday, and options for hybrid working. Additional benefits include 26 days of annual leave plus public holidays, study support, critical illness coverage, sick pay, employee discounts, and numerous social events.
