Paid Media Lead
2 days ago
We are seeking a highly skilled and experienced Paid Media Lead to join our senior team and lead our in-house Paid Media team to success. As a key figurehead, you will spearhead best-in-class Paid Media strategy, automation, and implementation across Paid Search, Paid Social & Digital Display.
Key Responsibilities- Develop and implement comprehensive Paid Media campaigns, providing detailed reports on performance and outcomes.
- Manage and own the workflow of your team through automation and effectiveness, regularly reviewing team processes for efficiency.
- Oversee key projects in the team, such as implementing new strategies, feed management, and change of tech provider.
- Support your Managers in continually reviewing and suggesting changes to tactics based on current performance and impact on campaign goals and KPIs.
- Develop and manage your team to drive business performance, ensuring each member has annual objectives and a PDP to focus on personal and professional training, development, and education.
- Act as a point of escalation and manage challenging situations.
- Remain abreast of developments in Paid Media and the broader digital space.
- Ability to pre-empt issues and be proactive in producing solutions.
- A high degree of numeracy and literacy is essential.
- Ability to work under pressure in a performance-driven environment.
- Aptitude to build and maintain strong working relationships.
- Effective in team management (team of 4-6 people).
- Highly literate in MS Excel, PowerPoint, Word, Office365, Google Docs.
- Excellent communicator, comfortable in articulating actions.
- Effective time management skills with the ability to multi-task.
- A high attention to detail.
- Experience managing sophisticated Paid Search/Paid Social campaigns & teams.
- In-depth knowledge of Paid Media, from an implementation & planning perspective.
- Managing Google Shopping/P-Max, Meta DPA, Retargeting & Advantage+ Shopping campaigns.
- Feed Management & Feed Technology knowledge.
- CSS experience.
- Google Analytics experience.
- Working with multiple attribution models.
- An appreciation of the Paid Media ecosystem (how Paid Search influences Paid Social).
- Facebook Blueprint Certified
- Google Ads Certified
- Second language an advantage
Established in 2000, JD Sports is a leading international sports fashion retailer with a strong presence in the UK and globally. We are a dynamic and innovative company that represents a community connected by fashion, music, sport, and art. Our brand has grown to include a roster of highly sought-after worldwide exclusive product releases, collaborations with top brands, and a commitment to working directly with creative universities through our Syllabus program.
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