Head of Paid Media Strategist
2 months ago
The Head of Paid Media is a senior leadership role responsible for driving the development and implementation of industry-leading paid media strategies across our core business divisions.
This role involves ensuring excellence in strategy, measurement, and KPI lead performance across key platforms such as Google, Meta, Snapchat, TikTok, and Bing.
Key Responsibilities- Provide strategic direction for the Paid Media Team.
- Direct group paid media leads to ensure streamlined roll out across group.
- Comprehensive financial oversight of all Paid Media activities, including performance forecasting, budget allocation, profitability management and supplier invoices.
- Own relationships with external suppliers such as Google, Bing, Meta, Snap, TikTok etc. from a strategic & project point of view.
- Develop and implement both short-term and long-term testing roadmaps, executing strategies to expand paid media activities in alignment with business KPI targets.
- Responsible for ensuring all paid media activations are delivered and maintained to industry gold standard.
- Keep up to date with latest industry trends and drive innovation through alpha and beta testing across key suppliers.
- Establish Paid Media "Best Practices" that recognise the unique position of each division, incorporating a consistent approach while allowing flexibility to meet the specific needs of each division.
- Aid staff development and progression through innovative training structures and PDP frameworks to be used across the teams.
- Work closely with trade teams to hit weekly and yearly performance targets.
- Provide online demand insights to internal stakeholders to inform key marketing decisions.
- Manage the relationship between the paid media team and key internal and external stakeholders.
- Manage, own, and constantly find ways of improving the workflow of your team through automation & effectiveness. Regularly review team processes (reports, presentations, tools etc.) for efficiency.
- Oversee the complete onboarding of new technologies and platforms, including assisting in the procurement process, facilitating necessary training and development, implementation and roll out across the group.
- Understanding and experience managing paid media campaigns against complex measurement models including MMM & MTA.
- Attribution – Understanding the position of Paid Media in relation to the overall customer journey.
- Work with data scientists to understand performance trends and deliver best in class test and learn approach across key activations.
- Supporting omni-channel marketing approach.
- Min 5yrs paid media ecommerce experience, working in a senior digital role.
- Experience activating and managing teams across all aspects of paid activity inc. Paid Search, Paid Social, Video, Re-Targeting & Digital Display
- Team management and development experience.
- Experience using web analytics tools such as Google Analytics
- Strong commercial insight with the ability to manage large budgets.
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