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Analytics Manager

2 months ago

Watford, Hertfordshire, United Kingdom Allwyn UK Full time
About the Role

We are seeking an experienced Analytics Manager - Digital Performance to join our team at Allwyn UK. As a key member of our commercial team, you will be responsible for monitoring and analyzing the performance of our digital channels, identifying opportunities for growth, and developing insights to inform business decisions.

Key Responsibilities
  • Manage and prioritize the requirements and analysis approach for new requests from business stakeholders.
  • Responsible for proactively identifying new areas that require further analysis and insight in order to drive business decisions and future channel growth.
  • Responsible for managing and delivering new analysis to support the performance management and ongoing growth of the channel either individually, delegating within the team or through cross-functional engagement with wider analytical teams across the business.
  • Responsible for briefing new analysis/data requests to wider analytics teams, including Digital Player analytics, Business Intelligence, and Consumer Insight teams.
  • Responsible for developing regular monitoring/insight and communication of key performance trends through a range of business governance forums.
  • Responsible for supporting the wider team with the development of our commercial planning and forecasting through provision of analysis activity to develop forecasting assumptions based on current and historic trends.
  • Responsible for creating presentations that effectively communicate the performance of the channel, key insights, and proposed recommendations to peers, head of departments, and directors.
  • Responsible for ensuring effective communication of analysis and performance trends through data visualization and analysis techniques.
  • Manage relationships and future data requirements with Business Intelligence and Digital Factory teams.
  • Responsible for managing a team of digital performance analysts to assess the performance of the channel using a range of analytics tools to identify and communicate commercial opportunities and risks, alongside briefing in-depth analysis requests to the business's data science and insight department.
  • Responsible for driving the upskilling of existing team members on current and future analytics tools.
Requirements
  • 3-5 years of experience in an online/e-commerce environment, ideally within the gambling and gaming sector.
  • Excellent data analysis skills and ability to work with large data sets, as well as strong commercial acumen with the ability to act on insight to drive actions and recommendations in a cross-functional environment.
  • Strong stakeholder management, verbal/written communication, and influencing skills with the ability to engage effectively with colleagues of different levels.
  • Proven track record of creating analysis and recommendations that drive commercial growth in an e-commerce environment and working with multiple departments across digital, marketing, and product.
  • Highly numerate with experience of identifying performance trends and developing robust and detailed analysis using Microsoft Excel.
  • Proven track record of using a range of analytics tools, ideally but not limited to Adobe/Google Analytics, Power BI/Business Objects, and SQL.
  • Strong experience of effectively presenting analytical outputs and recommendations to a range of different stakeholders verbally and through the effective use of Microsoft Excel and PowerPoint.
  • Demonstrable ability to construct logical thought processes, hypotheses, ideas, and solutions when approaching a new requirement or analytical question.
  • Proven track record of connecting different analysis, performance, and consumer trends to assemble a clear hypothesis and understanding behind commercial performance.
  • Proven track record of connecting insight, research, and consumer understanding to assemble directional challenges or reinforcements. Strong capabilities in thinking differently to effect change.
  • Proven ability at working in a cross-functional environment to develop cross-business agendas.
  • Strong line management experience and ability to grow and develop wider team members.
  • Proven track record of working effectively in a rapidly changing and demanding environment.
What We Offer
  • 26 days paid leave (plus bank holidays)
  • Annual bonus scheme
  • 2 x Life Days
  • 4 x Salary of Life Insurance
  • Pension: we'll match your contribution up to 8.5%
  • Single Private Health Cover
  • £500 Wellness Allowance
  • Income Protection
  • Enhanced parental leave (maternity and paternity)
  • Eye Care, Dental, and Cycle To Work schemes