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Digital Experience Designer
2 months ago
Job Title: Digital Designer
Job Summary:
We are seeking a highly skilled Digital Designer to join our team at JD Group. As a Digital Designer, you will be responsible for creating engaging and on-brand visual content for all digital channels, ensuring consistency across all platforms and campaigns.
Key Responsibilities:
- Content Creation: Design and develop content for all digital channels, including website banners, promotional materials, social content, and partner media.
- Collaboration: Work closely with the marketing team to create compelling material from inception to delivery.
- Email and Social Media: Collaborate with the Trading & Digital Marketing team to produce and optimize emails and achieve click-through rates of >20%.
- Content Consistency: Work with the Multi-Channel and Content teams to ensure consistency of message across our various marketing channels.
- Feedback and Support: Provide feedback to the Retail and Marketing teams to ensure consistency of experience across the offline and online channels, replicating business activity and campaigns.
- Asset Development: Ensure that the Content team are supported with all assets required to drive social growth targets.
- Conversion Optimization: Work with the Multi-Channel and Conversion teams to maximize onsite conversion, continually identifying, testing, and implementing improvements.
- Website Development: Continually develop and improve the website and assist the Digital and Trading team in an optimization test program.
- UX Design: Work with the UX Team to create a more effective and enjoyable experience for the customer.
- Competitor Analysis: Monitor competitors and key retail businesses to ensure best-in-class web practices.
- Brand Consistency: Monitor all aspects of site content, including product copy and photography, to ensure the brand message is consistently communicated and offering direction and improvements where appropriate.
- Coverage: Provide cover for other Outdoor fascias as required.
Requirements:
- Digital Design Skills: Competent digital designer who can create engaging and on-brand visual content quickly and accurately using Adobe CS platforms.
- Experience: Previous experience working with digital assets.
- Workload Management: Excellent workload management to ensure deadlines are met and content published on time.
- Sales Experience: Experience of selling product through marketing and/or retail sales (either B2C or B2B).
- Email Design: Experience of designing responsive emails beneficial.
- UX Design: Experience of UX design would be beneficial.
- Industry Knowledge: Knowledge of or interest in the outdoors and outdoors products would be beneficial.