Digital Marketing Specialist
4 days ago
E3 Recruitment is an award-winning engineering and manufacturing recruitment agency with big growth ambitions. Our specialist marketing team is on the lookout for a Digital Marketing Executive to join them on a full-time basis at our head office based in Elland, Halifax.
Job SummaryWe are seeking a highly creative and data-driven Digital Marketing Executive to deliver strategies and create marketing campaigns for all three companies, including E3 Recruitment, HSQ Recruitment, and Heritage PS Talent Solutions. As a key member of our marketing team, you will work alongside the Marketing Manager to develop and execute marketing initiatives that drive business growth and achieve marketing objectives.
Key Responsibilities- Plan, execute, and optimise digital marketing campaigns across various channels, including social media, email, search engines, display advertising, and content marketing.
- Collaborate with the marketing team to create engaging and relevant digital content, such as social media posts, blogs, infographics, videos, and landing pages.
- Develop and deliver internal and external communications strategies, including staff events and notice boards.
- Manage and maintain social media platforms, including scheduling posts, engaging with followers, analysing performance metrics, and implementing strategies to grow the brand's social media presence.
- Design, implement, and monitor email marketing campaigns, segmenting the audience and using A/B testing to optimise performance and drive conversions.
- Work with the Digital Marketing Apprentice to conduct keyword research, monitor website traffic, and implement SEO best practices to improve organic search rankings.
- Manage pay-per-click (PPC) campaigns on platforms like Google Ads to drive targeted traffic and achieve marketing objectives.
- Use various analytical tools to track and measure the performance of digital marketing efforts, generating regular reports and providing actionable insights to optimise campaigns and achieve marketing goals.
- 2-3 years in a marketing position.
- Strong content creation skills, including copywriting, blogging, and designing digital content.
- Proficiency in digital marketing tools and platforms, including Google Ads, Facebook Ads, Google Analytics, and SEO tools.
- Familiarity with content management systems (CMS) such as WordPress.
- Experience with email marketing platforms and marketing tools.
- Understanding of social media marketing and digital marketing concepts.
- Ability to develop engaging and relevant digital content that aligns with marketing strategies.
- Ability to use software such as Canva, Adobe InDesign, and Adobe Photoshop.
- Great organisation and time management skills.
- Creative skills and eye for design.
- Ability to thrive within a fast-paced environment.
- Competitive salary dependent on experience, plus bonus.
- 32 days holiday.
- Private healthcare.
- On-site gym and bar.
- Company pension.
- Additional benefits.
- Full training in specialist areas.
- Opportunity to attend a wide range of work events and socials.
Elland, Halifax
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