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Ecommerce Marketing Optimization Manager
2 months ago
Company Overview:
Gleeson Recruitment Group is collaborating with a rapidly expanding brand in the ecommerce health and beauty sector to find a skilled Performance Marketing Manager for a permanent, full-time role.
Position Title: Performance Marketing Manager
Location: Birmingham City Centre
Contract Type: Full-time, permanent, hybrid work model with in-office attendance required two days a week.
Role Overview:
We are seeking a motivated and experienced performance marketer with a strong track record in optimizing digital paid channels to join this thriving ecommerce organization. The responsibilities include overseeing the performance of the media agency across various channels such as SEO, affiliate marketing, PPC, and digital public relations, while also engaging directly in these areas.
Key Responsibilities:
- Conduct regular analysis of platform data and GA4 metrics, focusing on conversion rates, acquisition costs, and budget adherence to identify improvement opportunities.
- Work closely with the digital media agency to monitor performance and influence strategic decisions, ensuring the integration of new technologies and innovative testing methods.
- Supervise and propose enhancements for marketing campaigns, utilizing a comprehensive range of tools and technologies.
- Foster strong relationships with stakeholders across eCommerce, analytics, technology, and brand teams, leveraging insights from third-party agencies to drive acquisition growth.
- Manage daily operations of performance channels in collaboration with the digital agency, ensuring effective execution of strategies.
- Recommend improvements to landing pages, creative assets, and advertising copy, while communicating significant test results to the organization.
- Monitor competitor activities in performance channels, developing creative strategies to counteract their tactics, particularly in paid search.
- Stay updated on industry trends and technological advancements, adjusting strategies accordingly.
Candidate Qualifications:
- Proficient in assessing performance metrics using platform data and GA4, with a focus on conversion rates and budget alignment.
- Experience collaborating with digital media agencies to enhance performance and manage strategic channel planning.
- Ability to oversee campaign effectiveness and propose improvements using a variety of tools and techniques.
- Strong relationship-building skills with key stakeholders across eCommerce, analytics, technology, and brand teams.
- Experience in managing daily activities of performance channels in partnership with a digital agency.
- Ability to recommend updates to landing pages and creative content, while effectively communicating test results.
- Proficient in monitoring competitor activities and devising innovative strategies to counteract their tactics.
- Strong communication skills, attention to detail, and the ability to work independently or as part of a team.
- Familiarity with platforms such as Google Ads, SA360, Display 360, YouTube, affiliate platforms, SEO tools, and GA4.
For further details, please reach out to us.
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