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YouTube Channel Growth Strategist
2 months ago
Job Title: YouTube Channel Growth Strategist
Job Type: Full-time
Company: Ultimate Asset
Location: Remote (UK residents only)
Job Description:
We are seeking a highly skilled and experienced YouTube Channel Growth Strategist to join our team at Ultimate Asset. As a key member of our digital media team, you will be responsible for developing and executing a comprehensive YouTube content strategy that drives greater viewership and engagement.
Key Responsibilities:
- Develop and execute a comprehensive YouTube content strategy aligned with overall marketing goals and driving greater viewership
- Collaborate with cross-functional teams to ensure consistency in messaging and brand identity across all content
- Ideate ideas for video concepts and develop a content calendar that meets business objectives
- Conceptualise and implement effective thumbnail design strategies to increase click-through rates (CTRs) and video visibility
- Utilise YouTube analytics tools to assess video performance, audience demographics, and viewer behaviour
- Generate actionable insights and recommendations to optimize content for better engagement and reach
- Conduct thorough keyword research to enhance video discoverability and ranking on YouTube
- Implement SEO best practices to improve video visibility in search results and related content recommendations
- Foster audience interaction and community growth by analysing data and creating suitable strategies to drive future engagement with the channel
- Implement strategies to increase video views, subscriber count, likes, shares, and overall engagement metrics
- Work closely with the creative team, video production team, and other relevant departments to ensure a cohesive content strategy
- Collaborate with influencers and partners for cross-promotion opportunities
Requirements:
- Bachelor's degree in Marketing, Communications, or a related field
- Proven experience as a YouTube Channel Marketing Manager or a similar role
- Strong understanding of YouTube algorithms, analytics, and SEO best practices
- Creative mindset with the ability to think outside the box
- Familiarity with video editing tools and techniques
- Experience with A/B testing and data-driven decision-making
What We Offer:
- A competitive salary and benefits package
- The opportunity to work with a dynamic and innovative company
- A collaborative and supportive team environment
- The chance to develop your skills and expertise in YouTube channel growth and digital media
