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Social Media Advertising Executive
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Job Overview
Spark Foundry's Paid Social team is a key component of our Performance Department, working closely with our performance disciplines to deliver a holistic and integrated marketing strategy. Our goal is to 'bring performance into the heart of media,' driving business growth and innovation for our clients.
Key Responsibilities
- Develop and execute best-in-class campaign activation across Paid Social channels for our key accounts, including Miele and Clarins.
- Collaborate with the Paid Social Account Director to lead client communication and expand the Paid Social footprint.
- Ensure the Paid Social strategy is executed, from implementation to optimization and reporting, with a focus on delivering strong results.
- Manage daily tasks and delegate responsibilities to junior team members, fostering a culture of teamwork and collaboration.
- Audit accounts regularly to identify opportunities for improvement and drive business growth.
- Support the Account Director on client meetings as needed, providing expert insights and recommendations.
- Develop media plans and provide spend forecasts, ensuring accurate budgeting and resource allocation.
- Create detailed reports and analysis to showcase performance and drive business decisions.
- Ensure all media is booked and reconciled on time, adhering to our financial processes and procedures.
Requirements
- Proven experience in digital media, preferably from an agency-side background.
- Active experience activating and planning Paid Social activity with a direct response (DR) focus.
- Professional digital media/advertising qualifications are a plus.
- Any digital media experience, including freelance or personal projects, will be considered.
- Proficiency in Microsoft Office solutions, particularly Excel.
- Strong analytical thinking, mathematical skills, and attention to detail.