Digital Marketing Director

13 hours ago

London, Greater London, United Kingdom Harvest Digital Full time
Job Title: Client Services Account Director

We are seeking an experienced Client Services Account Director to join our team at Harvest Digital. As a key member of our Client Services team, you will be responsible for delivering integrated marketing plans that meet our clients' marketing and business objectives.

Key Responsibilities:
  • Develop and maintain strong client relationships by acting as a strategic partner, challenging and inspiring the client, and positioning Harvest as a partner by acting as a strategic guide and facilitator.
  • Maintain day-to-day contact with clients, demonstrating an enterprising and proactive attitude.
  • Take responsibility for ensuring that a strategic programme of activity is in place and budget is signed off with the client.
  • Understand fully the client's business, including economic levers, industry, organisation, and customer/audience needs.
  • Be the brand guardian of the client within the agency, fully understanding the creative work, critiquing, and challenging the product.
  • Cross and up-sell our capabilities while looking for opportunities for new services and growth.
  • Lead the account team to deliver compelling and inspiring marketing solutions across channels to meet and exceed client expectations.
  • Direct account team activity to ensure activity is implemented according to Harvest quality standards and achieves its objectives.
  • Ensure ownership and responsibility for projects for all members of the team.
  • Collaborate with our Planning Director and channel specialists on channel mix and campaign strategy.
  • Undertake online sector and competitor analysis.
  • Maintain a strategic overview of your accounts and proactively advise the client on new issues.
  • Run/contribute to strategic planning meetings with the client.
  • Instigate brainstorms to develop the strategic, creative direction of accounts.
  • Have financial ownership of your 'business' – an in-depth understanding of financial status of your accounts.
  • Provide regular monthly updates to the forecast for your accounts, including justifications for decisions.
  • Work with our Finance team to be responsible for account/project profitability and maintaining agreed fee income.
  • Take responsibility for negotiating and establishing financial arrangements with the client.
  • Obtain client approval for the SOW, estimate, and schedule of all projects.
  • Work with the Client Services team and channel leads to ensure resourcing within the account is appropriate at all times.
Requirements:
  • A good working knowledge of what we can offer the client, including Search Marketing, Media Planning & Buying, Analytics, Account Planning, etc.
  • Ability to present and sell in our services and collaborate with colleagues to put together compelling proposals.
  • Extensive experience of developing and executing online marketing campaigns.
  • Able to demonstrate strategic marketing experience as well as the ability to adopt a hands-on approach when necessary.
  • Proven experience gained within media and search agencies (either a network agency or integrated agency) and/or client-side digital marketing team.
  • Ability to coordinate a diverse team of specialists to deliver on client briefs efficiently.
  • Experience managing and growing strong client relationships.
  • Excellent written, oral, and presentation skills.
  • Demonstrable experience managing and reporting on the commercial aspects of media buying and client management, including billing, contracts, budgeting, etc.
About Us:

Harvest Digital is an award-winning independent agency with over 20 years' experience. We are ranked as one of the top 40 Independent Digital Agencies by Drum magazine and, as Google Premium Partners, are among the top 3% of agencies in the UK.

We believe in a joined-up thinking approach to client briefs, which means we can deliver the full range of digital marketing solutions. We are truly full-service, and our capabilities range from performance media, PPC, Search Engine Optimisation, Programmatic Display, Social Media, User Experience, Design, and Analytics.

We are an independent, full-service digital performance agency, and our close-knit team of specialists are committed to helping our clients with whatever they need to grow their business online.

Key clients include:

  • Riverford Organic
  • Papa Johns
  • Sharps
  • Mobility Bathing Group
  • TalkRemit
  • Scuderia Car Parts
  • Velo (BAT)

The Harvest core values are derived from a strong company vision to deliver high-performance digital marketing through a combination of brilliant ideas and flawless execution. Matched with this, our mission is to use the best digital ideas to connect brands to users and deliver the maximum return on investment. Harvest manages digital marketing investment on behalf of its clients, putting the client needs at the core of everything we do.

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