Senior Social Media Marketing Manager

6 days ago


Stratton Saint Margaret, Swindon, United Kingdom WHSmith Full time
About the Role

We are seeking a highly skilled and experienced Senior Social Media Executive to join our Online Marketing team at WHSmith. As a key member of our team, you will be responsible for creating engaging social media content to drive our commercial targets and grow awareness of our brand.

Key Responsibilities
  • Develop and implement a calendar of always-on and campaign content across our social channels.
  • Create imaginative and innovative content and campaigns that build brand awareness, market position, and create cut-through to key audiences.
  • Plan, build, and execute campaigns to drive engagement.
  • Work closely with buying teams and supplier partners to deliver paid activity to generate business media revenue.
  • Monitor and interpret performance analysis to ensure learnings are fed into future activations, and prepare reports on campaigns and their effectiveness.
  • Owning the social media marketing calendar, working closely with trade planning departments to amplify key business trading periods and events.
  • Manage influencer partnerships, including contract negotiation and coordination with wider marketing plans.
  • Monitor competitor activity on social platforms and compile recommendations to inform strategic development.
Requirements
  • Ideal 2+ years' experience working in a social media role, either at an in-house brand or agency side.
  • Demonstrable experience in creating content and campaigns driving engagement.
  • Ability to create different content types, working with design teams or on location.
  • Highly aware of social platforms and trends, with the ability to react quickly to create relevant ideas and content.
  • Experience reporting on social media performance.
What We Offer
  • Hybrid Working Model from home and in the office.
  • 4pm Friday Finish.
  • Flexible Working.
  • 24 Days holiday, plus your Birthday off, plus Bank Holidays with an opportunity to buy extra days holiday.
  • Family Friendly Leave.
  • Company Pension scheme.
  • Sharesave Scheme.
  • Annual Bonus based on company and personal performance.
  • Competitive Salary.
  • Staff Discount Card for stores and online.


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