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Marketing Director
2 months ago
BELLA is a prestigious and innovative luxurious cosmetic brand dedicated to delivering high-quality, premium beauty products.
We are seeking a Marketing Executive to take lead in executing brand and trade marketing strategies to enhance brand visibility, drive sales, influencer partnerships, and strengthen relationships with retail partners.
Key Responsibilities:- Assist in the development and execution of brand marketing campaigns, including product launches, in-store promotions, and sampling programs.
- Help coordinate photoshoots and content creation for product marketing materials, such as brochures, catalogues, and in-store displays.
- Monitor and analyze market trends, competitor activities, and customer insights to inform marketing strategies.
- Support the planning and execution of trade marketing activities, including merchandising strategies, retailer training, and promotional events.
- Work closely with the sales team to ensure alignment of trade marketing initiatives with overall sales objectives.
- Help manage relationships with retail partners, ensuring brand guidelines are followed and marketing materials are effectively utilized.
- Assist in tracking and analyzing the performance of trade marketing campaigns, making recommendations for improvement based on data insights.
- Coordinate and manage timelines for marketing projects, ensuring all deliverables are met on time and within budget.
- Liaise with external agencies and suppliers for the production of marketing materials and point-of-sale (POS) assets.
- Maintain an organized system for tracking marketing collateral and inventory.
- Assist in organizing marketing events, including logistics, vendor coordination, and post-event evaluations.
- Keep marketing databases and assets up to date, ensuring accurate and timely distribution of materials to relevant parties.
- Bachelor's degree in Marketing, Business, or a related field.
- Previous experience or internships in marketing, preferably within the beauty, luxury, or FMCG sectors.
- Mid-Level (2-4 years of experience).
- Strong organizational and project management skills.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
- Basic understanding of market research and data analysis.
- Creative thinking with attention to detail.
- Experience working with retailers or within a trade marketing role.
- Familiarity with premium or luxury brand marketing.