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Senior Marketing Strategy Executive

2 months ago

Oxford, Oxfordshire, United Kingdom Cancer Research UK Full time

Join Cancer Research UK in the fight against cancer


At Cancer Research UK, our mission is to defeat cancer. We are a dedicated team of professionals committed to making a difference every day. To enhance our efforts, we are seeking a skilled individual who is eager to grow their expertise and contribute to our cause.

We are excited to present an opportunity for a Senior Marketing Strategy Executive. In this role, you will be instrumental in coordinating, prioritizing, and planning marketing initiatives aimed at our established audiences across the full spectrum of our portfolio. Collaborating with the strategic marketing planning, operations, and performance team, you will ensure that our activities are well-timed, balanced, and impactful. Additionally, you will assist in developing innovative processes and methodologies as we transition to a more audience-focused, data-driven marketing approach across our campaigns and initiatives.

Key Responsibilities:

  • Facilitate the execution of Cancer Research UK's comprehensive marketing strategy, offering insights and enhancing effectiveness across various owned channels, including Email, SMS, telemarketing, direct mail, and website.
  • Collaborate with the marketing planning team and partner delivery teams to manage, optimize, and provide transparency regarding marketing campaigns directed at our known audiences and first-party data.
  • Streamline, enhance, and future-proof existing planning, prioritization, and campaign management processes for owned channels.
  • Mentor and support a Marketing Planning Executive in their daily responsibilities.
  • Collect ongoing annual channel forecasts and calendars to enhance planning visibility, prioritizing and optimizing strategies to align with business objectives and growth.
  • Assist in establishing and gathering new and existing insights and performance metrics across owned channels and for our current audiences.
  • Analyze and assess owned channel performance against key performance indicators, identifying growth opportunities and providing recommendations.

Required Skills:

  • Proven experience in planning and prioritizing complex, multi-channel campaigns, with a background in direct marketing or owned channels targeting existing audience groups.
  • A foundational understanding of end-to-end marketing journeys and the roles of various channels in fully integrated campaigns.
  • A data-driven mindset with the ability to interpret results and suggest actionable opportunities.
  • Strong project management, organizational, and analytical capabilities.
  • Demonstrated ability to foster positive working relationships and collaborate effectively within a team.
  • Proactive approach with the ability to manage personal workload, meet deadlines, and adapt to changing priorities.
  • Proficient in Microsoft Office applications, including Excel and PowerPoint.

What You Will Gain:

Every member of our team plays a vital role in our progress and contributes to our mission to defeat cancer. We find this truly inspiring.

In return, we offer a comprehensive benefits package, a wide array of career and personal development opportunities, and high-quality tools, policies, and processes to support you in your role.

Our benefits include a robust retirement plan, a generous and flexible leave policy, discounts on various services, gym memberships, and much more.

We recognize the importance of work-life balance and actively promote a flexible working culture.

Our initiatives – from funding groundbreaking research to shaping public policy – will make a significant impact. We are thrilled to have you consider joining our team.

Application Process:

We implement an anonymized shortlisting process to uphold our commitment to equality, diversity, and inclusion. While CVs are required for all applications, they will only be reviewed once you are invited for an interview. We kindly ask you to complete the work history section of the online application form to facilitate a fair and objective assessment.