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Precision Planning Director

2 months ago

London, Greater London, United Kingdom Group M Worldwide Inc. Full time

About Group M Worldwide Inc.

We are a global media investment management company that positively provokes growth for our clients by reshaping consumer decision-making and experiences through media, content, and technology.

Job Title: Precision Planning Director

Job Summary:

We are seeking an experienced Precision Planning Director to join our team. The successful candidate will be responsible for developing and implementing cross-channel campaigns that drive business growth and meet client KPIs.

Key Responsibilities:

  1. Develop and implement cross-channel campaigns: Work with the Precision Lead to develop and implement cross-channel campaigns that drive business growth and meet client KPIs.
  2. Drive ecommerce focus: Drive the ecommerce focus within the immediate team and consult wider within the group as needed.
  3. Work collaboratively with channel leads: Work collaboratively with channel leads and Performance Managers to build audiences and targeting approach based on insights and ensure learnings are transferred across platforms.
  4. Be a trusted advisor: Be a trusted advisor to day-to-day clients and a source of support for junior team members.
  5. Drive innovation: Drive innovation and positively provoke the client to undertake new opportunities and testing where possible.
  6. Help drive process automation: Help to drive process automation and improvement.
  7. Feed into forecasting and delivery: Feed into forecasting and delivery across media, with a focus on meeting client KPIs and performance targets.
  8. Oversee best practice: Oversee best practice for paid social/search/display implementation, optimization, and tactics.
  9. Collaborate with channel leads: Collaborate with channel leads on client reviews of biddable activation – BAU, campaign specific, and channel planning.
  10. Help manage day-to-day relationships: Help manage day-to-day relationships with vendors including Google, Facebook, LinkedIn, Twitter, Teads, tech providers, etc., as well as GroupM media activation solutions, with a view to driving cross-channel insight.
  11. Be responsible for driving cross-channel planning: Be responsible for driving cross-channel planning, optimization, insight, and ways of working.
  12. Contribute to client reporting: Contribute to the team's approach to and delivery of client reporting of media performance, ensuring timely, insightful, performance-focused analysis and actionable cross-channel insights.
  13. Manage reactive workflow: Manage reactive workflow inline with changing business/client priorities.
  14. Be responsible for developing a cross-channel roadmap: Be responsible for developing a cross-channel, audience-based test and learn roadmap that demonstrates continual performance improvement and evolution of media buying.
  15. Take an active role: Take an active role across activation management workstreams and projects including new business support.
  16. Share ownership of client management: Share ownership of client management and communication, with informal client interaction generally on a daily basis.

About You:

  1. Experience in ecommerce performance media: 2-4+ years' experience in ecommerce performance media with a good level of expertise across paid search, paid social, and programmatic display.
  2. Strong understanding of performance media: Strong understanding of how social/search/display works within the performance and digital ecosystem.
  3. Working knowledge of best practices: Working knowledge of best practices within social/search/display.
  4. Strategic understanding of performance media: Strategic understanding of how performance media can be leveraged to drive business growth.
  5. Good technical/operational ability: Good technical/operational ability in social/search/display.
  6. Hands-on experience in planning and buying: Hands-on experience in planning, buying, and optimizing across all channels is useful.
  7. Ability to set performance-centric KPIs: Ability to set appropriate performance-centric KPIs and evaluate activity against these and understand the role of secondary KPIs and how they support media activation.
  8. Working knowledge of key tracking solutions: Working knowledge of key tracking solutions.
  9. Proven people management and leadership qualities: Proven people management and leadership qualities.
  10. Ability to manage upwards and downwards: Ability to manage upwards as well as downwards.
  11. Possesses initiative and resourcefulness: Possesses initiative and demonstrates resourcefulness.
  12. All academic backgrounds considered: All academic backgrounds will be considered – qualifications in maths, data, media of interest.
  13. Professional digital media/advertising qualifications: Professional digital media/advertising qualifications will be of an advantage.
  14. Excellent organizational and communication skills: Excellent organizational and communication skills.