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Marketing Insights Officer
2 months ago
We are seeking a talented Marketing Insights Officer to join our team at The Brain Tumour Charity. As a key member of our marketing department, you will play a crucial role in helping us drive meaningful change and optimise our fundraising and customer experience efforts.
Key Responsibilities- Campaign Analysis: Collaborate with the Head of Customer Experience (CX) to manage and interpret campaign analysis, providing actionable insights to stakeholders
- Data Visualisation: Create dashboards and visual tools for fundraisers to track and optimise campaigns
- Team Collaboration: Work with the CX team to report on testing strategies and segmentations
- Insight Dissemination: Ensure internal stakeholders understand and utilise insights
- Market Research: Plan and implement market research to support fundraising and CX strategies
- Compliance: Ensure all campaigns comply with Data Protection and fundraising best practices
- Proven experience in designing and implementing both qualitative and quantitative insight projects
- Ability to clearly and positively communicate technical issues at all levels
- Experience in working with personas and data segmentations for campaign optimisation
- Skilled in manipulating and interpreting large data sets to meet client requirements
- Utilising insights to inform product development and campaign strategies
- Strong project management skills
- Familiarity with SalesForce and/or SalesForce Marketing Cloud
- Understanding of database structures and implementation
- Experience working with a charity is a plus
- 25 days annual leave (pro-rated for those who are part-time)
- Occupational Sick Pay
- Hybrid working
- Flexible working
- Wellbeing support including professional counselling
- A personalised on-boarding programme
- Perkbox – our team discount portal
- Health care vouchers
The Brain Tumour Charity is committed to promoting diversity and inclusion in all aspects of our organisation. We particularly welcome applications from individuals belonging to minority ethnic groups, LGBTQ+ communities, people with disabilities, and other underrepresented communities.
We strive to create a workplace that celebrates diversity and provides equal opportunities for all candidates and we encourage all individuals to apply even if they don't meet all the criteria.
