SEO Strategist/Account Manager

6 days ago

Truro, Cornwall, United Kingdom Smith & Reed Full time
Job Description

Overview

Smith & Reed is seeking a highly skilled SEO Strategist/Account Manager to join our team. As a key member of our digital marketing team, you will be responsible for developing and executing effective SEO strategies to improve the online visibility and performance of our clients' websites.

Key Responsibilities

  • Client Understanding and Relationship Management:
    • Develop a deep understanding of client goals, intent, and requirements to tailor SEO strategies effectively.
    • Build and maintain strong client relationships to ensure satisfaction and retention.
    • Communicate SEO progress and results to clients, providing insights and recommendations for continuous improvement.
  • SEO Strategy and Implementation:
    • Research, develop, and implement comprehensive on-site and off-site SEO strategies for new and existing websites.
    • Conduct keyword research to identify target keywords and phrases for improved search engine rankings.
    • Perform site audits, competitor analysis, and identify opportunities for optimisation and growth.
    • Develop and optimise site architecture, content, and technical elements to enhance SEO performance.
  • Performance Monitoring and Analysis
    • Use SEO tools to track, analyse, and report on key performance metrics.
    • Continuously monitor site performance, making data-driven decisions to optimise rankings and traffic.
    • Stay up-to-date with SEO trends, algorithm changes, and industry developments to adapt strategies accordingly.
  • Content and Social Media Integration:
    • Create and optimise SEO-friendly content to drive traffic and engage users.
    • Utilise social media platforms to support SEO efforts and enhance overall online presence.
    • Collaborate with content, development, and graphics teams to ensure cohesive and effective execution of strategies.
  • Technical SEO and Site Maintenance
    • Make technical recommendations and basic edits on platforms like WordPress to improve SEO.
    • Implement and manage backlink strategies to build authority and credibility.
    • Ensure websites are technically sound and follow SEO best practices.
  • Team Collaboration and Development:
    • Work closely with the SEO team to share ideas, problems, and drive continuous improvement.
    • Train and mentor team members to enhance skills and knowledge in SEO practices.
    • Foster a collaborative and supportive team environment, encouraging the sharing of best practices.
  • Continuous Improvement and Innovation:
    • Identify opportunities for process improvement to enhance efficiency and profitability.
    • Contribute to the development of technical strategy and thought leadership in the SEO space.
    • Commit to personal and professional development through ongoing learning and research.

Requirements

  • SEO Expertise:
    • In-depth knowledge of organic SEO, including keyword research, technical SEO, and link building.
    • Proficient in using SEO tools such as SEMRush, Google Analytics, Ahrefs, Moz, and Google Search Console.
  • Technical Proficiency:
    • Understanding of web technologies, including HTML, CSS, and JavaScript, and their impact on SEO.
    • Experience with WordPress and other CMS platforms.
  • Data Analysis and Reporting:
    • Strong analytical skills to interpret data, generate insights, and create actionable reports.
    • Familiarity with Excel and other data management tools for tracking performance metrics.
  • Content and Social Media:
    • Ability to create and optimise content for SEO, including blog posts, articles, and web pages.
    • Experience with social media platforms to support SEO and marketing efforts.
  • Communication and Collaboration:
    • Excellent written and verbal communication skills for client interactions and team collaboration.
    • Ability to present technical concepts clearly and effectively to non-technical audiences.
  • Problem-Solving and Creativity:
    • Innovative and creative approach to identifying and solving SEO challenges.
    • Ability to think strategically and implement solutions that drive measurable results.

Preferred Qualifications

  • Preferred: A degree in marketing, business, computer science, or a related field, or equivalent professional experience.
  • Experience: Minimum 1 year of experience in SEO, including technical SEO, content marketing, and client management.

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