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Media Insights Analyst

2 months ago

London, Greater London, United Kingdom Aquent Full time
About the Role

We are seeking a highly skilled Media Insights Analyst to join our team at Aquent. As a Media Insights Analyst, you will be responsible for analyzing press coverage and social media conversation in the EMEA region.

Key Responsibilities
  • Media Analysis: Read, analyze, and summarize media coverage of important issues, providing insights to the wider team on news cycles and policy issues domestically and internationally.
  • Report Creation: Develop reports with media insights, including visualization, to assess the impact of different news cycles and inform future strategy.
  • Metrics Development: Support the communications team in developing meaningful success metrics for its campaigns and initiatives across traditional media outlets as well as owned, paid-for, and earned social media activity.
Requirements
  • 2+ years of experience in a media analysis, research, journalistic, communications, or related role.
  • Fluent in English. Additional languages (French or German) are a plus.
  • Familiarity with the media market in EMEA (UK specifically).
  • Experience in handling data sets and visualizing data is a plus.
  • Bachelor's degree in Communications, Journalism, Public Relations, Broadcast, Political Science, Marketing, Economics, Statistics, or related field.
Preferred Qualifications
  • Experience in working with media monitoring tools.
  • Experience in carrying out measurement projects using data platforms to monitor media coverage and analyze social media conversation.
  • Understanding of metrics and analytics within the media environment.