Media Insights Analyst

3 weeks ago

London, Greater London, United Kingdom Little Dot Studios Limited Full time
Media Insights Analyst

We are seeking a highly skilled Media Insights Analyst to join our Media & Ad Sales team at Little Dot Studios Limited. As a Media Insights Analyst, you will play a crucial role in analyzing campaign data and bringing the campaign's story to life through insightful evaluation.

Key Responsibilities:
  • Analysis, evaluation, and theorization of paid media campaign data for use in mid-campaign and post-campaign reporting, explaining findings to planners and co-presenting to clients.
  • Creation of client dashboards for clear communication of ongoing performance.
  • Maintenance of our Funnel Data pipeline, including the productization of the data (e.g., creating collateral to support both paid media planners and ad salespeople.
  • Communicate technical concepts in layman's terms to stakeholders, outlining implementation plans for automation and new analysis products.
  • Stay updated on industry trends, emerging technologies, and best practices in media insights, sharing knowledge with the team and applying relevant insights to improve client services.
Requirements:
  • A background in data analysis & evaluation with an emphasis on pattern recognition.
  • Data visualization experience.
  • Good technical data manipulation skills with SQL (Python or R would be a plus).
  • Strong data enrichment skills.
  • Proficiency in querying and manipulating data tables within Google BigQuery for efficient extraction and seamless integration with external platforms and analytics tools.
  • Good understanding of digital media success metrics (including Google Ads - YouTube & Google, Meta Ads - Facebook & Instagram & TikTok).

We are an award-winning digital content studio and media network, and we are committed to fostering employee growth and development in a sustainable manner. Our flexible approach promotes work-life balance while we strive to build a diverse and inclusive environment that values all voices at Little Dot Studios Limited.

We are certified as a Great Places to Work and we are dedicated to realizing potential in Your Story. Learn more about us, our values, and our commitments by visiting our website www.littledotstudios.com.

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