iGaming SEO Strategist

3 days ago

StokeonTrent, Stoke-on-Trent, United Kingdom MFK Recruitment Full time
Job Opportunity

We are seeking an experienced iGaming SEO Specialist to join our client's fast-growing team.


MFK Recruitment has successfully recruited individuals to this exciting company in the past, and we are confident that the right candidate will thrive in this role.


The company is based in Stoke-On-Trent and offers a hybrid working arrangement, with the successful candidate traveling to the office three times a week.


Job Description

The iGaming SEO Specialist will be responsible for optimising and growing a portfolio of web assets, focusing on the UK and US markets.


This requires input into current strategies, monitoring of current trends, and a strong ability to execute efficiently and effectively.


The ideal candidate will have a strong technical background in search engine optimisation, with a comprehensive understanding of onsite and offsite ranking factors.


The successful candidate will be comfortable configuring WordPress websites, adding new content, and updating existing content.


Responsibilities
  • Track, report, and analyse website performance of ongoing campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies
  • Optimise copy and landing pages for search engine marketing
  • Perform ongoing keyword discovery, expansion, and optimisation
  • Research and implement search engine optimisation recommendations
  • Research and analyse competitors
  • Work with the development team to ensure SEO best practices are correctly implemented
  • Recommend and implement changes to website architecture, content, offsite, and other factors to improve SERP positions for target keywords
  • Manage projects utilising internal and external resources


Requirements
  • Proven iGaming SEO experience (Sports)
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • In-depth experience with website analytics tools (e.g., Google Analytics, Google Search Console, AHREFS, Majestic SEO)
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Knowledge of ranking factors and search engine algorithms
  • Up to date with the latest trends and best practices in SEO
  • Experience registering and setting up websites


Advantageous
  • Experience working in highly competitive SERPs
  • Execution of personal projects in the SEO space

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