iGaming SEO Specialist

1 week ago

StokeonTrent, Stoke-on-Trent, United Kingdom MFK Recruitment Full time
iGaming SEO Specialist Opportunity

We are seeking an experienced iGaming SEO Specialist to join our client's fast-growing team. As a leading recruitment agency, MFK Recruitment has successfully placed three individuals in this exciting company in the past year, all of whom are thriving in their roles.

The company is based in Stoke-On-Trent and offers a hybrid working arrangement, requiring the successful candidate to be in the office every 2-3 weeks. We are looking for a skilled SEO Specialist to help manage and improve the performance of a portfolio of web assets targeting the UK and US markets.

The ideal candidate will have a strong technical background in search engine optimization, with a comprehensive understanding of onsite and offsite ranking factors. They will be responsible for optimizing and growing the portfolio of web assets, requiring input into current strategies, monitoring of current trends, and a strong ability to execute efficiently and effectively.

Key Responsibilities:
  • Track, report, and analyze website performance of ongoing campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies
  • Optimize copy and landing pages for search engine marketing
  • Perform ongoing keyword discovery, expansion, and optimization
  • Research and implement search engine optimization recommendations
  • Research and analyze competitors
  • Work with the development team to ensure SEO best practices are correctly implemented
  • Recommend and implement changes to website architecture, content, offsite, and other factors to improve SERP positions for target keywords
  • Manage projects utilizing internal and external resources
Requirements:
  • Proven iGaming SEO experience (Sports)
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • In-depth experience with website analytics tools (e.g., Google Analytics, Google Search Console, AHREFS, Majestic SEO)
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Knowledge of ranking factors and search engine algorithms
  • Up-to-date with the latest trends and best practices in SEO
  • Experience registering and setting up websites
Advantageous:
  • Experience working in highly competitive SERPs
  • Execution of personal projects in the SEO space

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