iGaming SEO Specialist

7 days ago

StokeonTrent, Stoke-on-Trent, United Kingdom MFK Recruitment Full time
Job Opportunity

We are seeking an experienced iGaming SEO Specialist to join our client's fast-growing team.

MFK Recruitment has a proven track record of successfully recruiting top talent to this exciting company, with three individuals currently thriving in their roles.

The ideal candidate will be based in Stoke-On-Trent and will work in a hybrid environment, traveling to the office three times a week.

This is an excellent opportunity for a skilled SEO Specialist to make a significant impact in the iGaming industry, which is one of the most dynamic and competitive online sectors.

The successful candidate will be responsible for optimizing and growing a portfolio of web assets, requiring a deep understanding of onsite and offsite ranking factors.

The ideal candidate will have a strong technical background in search engine optimization, with experience in configuring WordPress websites, adding new content, and updating existing content.

The role requires strong organizational and communication skills, as well as the ability to execute efficiently and effectively.

Key Responsibilities:

  • Track, report, and analyze website performance of ongoing campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies
  • Optimize copy and landing pages for search engine marketing
  • Perform ongoing keyword discovery, expansion, and optimization
  • Research and implement search engine optimization recommendations
  • Research and analyze competitors
  • Work with the development team to ensure SEO best practices are correctly implemented
  • Recommend and implement changes to website architecture, content, offsite, and other factors to improve SERP positions for target keywords
  • Manage projects utilizing internal and external resources

Requirements:

  • Proven iGaming SEO experience (Sports)
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • In-depth experience with website analytics tools (e.g., Google Analytics, Google Search Console, AHREFS, Majestic SEO)
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Knowledge of ranking factors and search engine algorithms
  • Up-to-date with the latest trends and best practices in SEO
  • Experience registering and setting up websites

Advantageous:

  • Experience working in highly competitive SERPs
  • Execution of personal projects in the SEO space

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