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Technical Ad Operations Manager
2 months ago
Carwow Group is a leading online car-changing destination in Europe, driven by a passion for getting people into the right cars. With a portfolio of personality-rich automotive brands, including Carwow, Auto Express, evo, Driving Electric, and Car Buyer, we aim to become the go-to destination for car-changing.
Our journey began as a simple reviews site, but we've since grown to become one of the largest online car-changing platforms in Europe, with over 10 million customers using our services to buy and sell cars. Last year, we experienced significant growth, with nearly £3 billion worth of cars bought on our site, and £ of cars listed for sale through our Sell My Car service.
In 2024, we made a strategic acquisition, doubling our audience overnight. Together, we now have one of the biggest YouTube channels in the world, with over 1 billion annual views, sell 1 million print copies of our magazines, and have an annual web content reach of over 350 million.
Why Work with Us?We're winners of the prestigious Culture 100 award, recognizing the most loved and happiest tech companies to work for. We've also recently raised $52 million in funding, led by global venture capital firm Bessemer Venture Partners, to accelerate our growth plans.
As pioneers, we're always driving for new territory and positive change. Our work is never done, and we're committed to building new experiences, launching new titles, and listening to drivers.
The RoleThe Ad Operations function is a key group within our Commercial Operations team. We use Google Ad Manager and Convertr to manage, qualify, and optimize lead generation delivery. As Technical Ad Operations Manager, you'll lead the setup, deployment, and system enhancement across our platforms and portfolio of websites, working closely with our Product function.
Key Responsibilities- Ownership and management of Google Ad Manager setup and deployment across our digital properties.
- Assess, test, and integrate new Ad serving technologies into our Ad stack.
- Debug Ad code and software integrations, working with internal and external development teams.
- Become the go-to person for Ad serving technology-related questions or troubleshooting.
- Help lead the technical implementation and drive correct usage of our key commercial technical products.
- Support the Programmatic, Demand Generation/Display Campaign Operation team to deliver and succeed in all campaigns.
- Work with product management specialists to deliver prioritized improvements to our commercial delivery function.
- Identify commercial opportunities for future development based on the current and future media landscape.
- Prioritize development items that maximize business value.
- Aid in the technical review of supplier selection processes across our commercial product stack.
- Understand the current commercial landscape across media, working with peers and suppliers.
- Help train and knowledge share across the department.
- 8+ years of Ad Operations experience with a strong technical and setup background.
- Highly organized with excellent attention to detail.
- Excellent interpersonal skills to persuade, negotiate, and establish good working relationships with colleagues and clients/agencies.
- Understanding of GDPR and its impact on decisions.
- Experience in product development working practices with agile methodologies.
- Experience of application and technical system integration, working with internal and external partners.
- Strong communication and interpersonal skills.
- Ability to work well in a cross-functional environment with multiple stakeholders.
- Excellent data analysis, presentation, written, and verbal communication skills.
- Attention to detail in documentation and communication.
- Ability to handle multiple projects simultaneously and meet variable deadlines.
- Ability to work autonomously and define own workload.
We offer a range of benefits, including hybrid working, competitive salary, matched pension contributions, share options, and more. Our focus on diversity and inclusion means we welcome applicants from all backgrounds and experiences. We make recruiting decisions based on experience, skills, and potential, ensuring all applicants are treated fairly and equally.
