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Digital Marketing Specialist

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Fareham, Hampshire, United Kingdom TALENT SEARCH LIMITED Full time
PPC Executive Job Description

We are seeking a highly skilled PPC Executive to join our team at Talent Search Limited. As a PPC Executive, you will be responsible for planning, developing, and implementing paid marketing campaigns across various channels.

Key Responsibilities:

  • Develop and execute campaign strategies to drive conversions and revenue growth
  • Conduct keyword research, competitor analysis, and continuous testing and optimization
  • Manage and monitor keyword bids, daily and monthly budget caps, impression share, quality score, and top-level account metrics
  • Create and implement new paid search campaigns, ad groups, and accounts
  • Optimize landing pages, creative copy, and testing
  • Carry out competitor analysis and provide recommendations for keyword opportunities, campaign structuring, targeting, and paid search strategies
  • Generate reports for management and clients
  • Monitor and administer web analytics dashboards, reports, and essential reporting tools

Requirements:

  • Experience in PPC management, ideally gained within an agency
  • Content development and optimization skills
  • Strong working knowledge of Google, GDN, and Bing
  • In-depth reporting and analysis skills
  • Excellent organizational and communication skills
  • Ability to work independently and as part of a team

This is an exciting opportunity to join a forward-thinking agency with an enviable client list. If you have the skills and experience required for this role, please apply now.